Viviscal Introduces The First-Ever Direct Response Television Commercial for Hair Growth Supplement

CHICAGO, July 25, 2013 /PRNewswire/ -- Viviscal^®, the world's leading brand of dietary hair growth supplements is pleased to debut their first national direct response television spot today, July 25, 2013. The Viviscal Hair Growth Program is scientifically formulated with the exclusive AminoMar® marine complex clinically researched to help nourish thinning hair and promote existing healthy hair growth¹ from within. The company will make history as the first hair supplement brand in the U.S. to launch a DRTV campaign.

(Logo: http://photos.prnewswire.com/prnh/20110907/CG63301LOGO)

Debuting nationwide, the spot will focus on the company's signature Viviscal Extra Strength supplement, which contains 50% more AminoMar, the revolutionary active ingredient which can only be found in Viviscal products. The thirty minute segment will be hosted by world-renowned sex therapist and The New York Times Best-Selling author, Dr. Laura Berman, who explains the connection between healthy, beautiful hair and how it relates to confidence. In addition, the segment includes appearances from former beauty editor Anne Fritz, celebrity stylist Darrell Redleaf and showcases testimonials from real consumers who have seen real results.   

"We are excited to bring our product into the homes of millions of consumers who are worried about current or future hair loss," North American CEO, Mark Holland, commented. "We've received tremendous support and demand for the Viviscal Extra Strength supplements to-date and are eager to build on this demand."

Viviscal's DRTV campaign will be supported by print, direct mail, digital marketing efforts and public relations. In addition to the national debut, Viviscal foresees on-going rollout in international markets in the coming months.

Viviscal hair supplements are available nationwide at CVS, Walgreens and Rite-Aid, online at www.viviscal.com or by calling 1-888-444-9081. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Visit viviscal.com for more information.

ABOUT THE VIVISCAL BRAND:
Viviscal^® is the leading brand of dietary hair growth supplements in the US² for the nourishment of thinning hair and promotes existing hair growth for both men and women. Originally developed in Scandinavia, Viviscal uses a proprietary marine complex called AminoMar, originally identified by a Scandinavian professor in the 1990s. The Viviscal hair growth program is supported by six worldwide scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2good, whose U.S. headquarters are in Chicago, Illinois.

Contact: Heather Braasch
Behrman Communications
212-986-7000

¹©2013Lifes2good. Statements made in this document have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results may vary. Lifes2good offers clinically proven health and beauty products.

²Based on IRI Sales data for the Hair Growth Category, 52 weeks ending 12/2/12

SOURCE Viviscal