Viva Entertainment Group Signs Endorsement Agreement With Record Producer and Recording Artist Maffio

MIAMI, February 6, 2018 /PRNewswire/ --

VIVA Entertainment Group, Inc. (OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today announced that it has signed an partnership agreement with Maffio (real name Carlos Ariel Peralta), a Dominican Republic-born multiplatinum record producer, recording artist, and the creator of the merengue electronico subgenre in Latin pop. He has production credits for tracks by Olga Tañón, Elvis Crespo, Farruko, and Nicky Jam. His numerous award nominations have led him to a Latin Grammy winner for his work with Fuego on "La Musica del Futuro." Under the terms of the partnership, Maffio will endorse the VIVA brand and serve as a public facing figure for the company. He will participate in promotional activities, referrals to company, ongoing social media efforts, marketing activities, and partake in public speaking engagements, events, meetings, and media opportunities with VIVA. In addition, Maffio will be creating the music for and appearing in VIVA commercials.

Johnny Falcones, Chief Executive Officer of VIVA, commented: "I'm excited to have the hottest producer/song writer in Spanish music involved in helping promote the VIVA brand and bringing awareness of our amazing product to the Latino community. Maffio has a tremendous fan base and is a significant trend influencer in the Hispanic community. Having him involved in the creative process at VIVA, and also representing our brand, will be a huge asset for us as we focus on increasing consumer awareness of Viva and look to build a strong subscriber base. We now have a true cut-the-cable video and music OTT solution with over 10,000 titles on demand and a huge assortment of live streaming television and media content. We have the largest and most robust OTT product for the Latino community and are eager to share it with the world."

Maffio, Producer/Song Writer, commented: "It has been a great honor to create this partnership with VivaLive TV. I believe it's innovative in the world of music and lifestyle. VivaLive TV is like the Uber of television and as a producer/song writer I love to be a part of innovation and things that will change the world. I feel this will change the way television is consumed by Latino's and people worldwide. VivaLive TV is like family to me and I want to thank the CEO Johnny Falcones and the entire VivaLive TV team. This is a journey that will change the history of television so it's an honor and a blessing to be a part of something that will make history. Now let's make HISTORY together."

About Maffio 

Maffio was born in 1986 in a poor neighborhood in Santo Domingo, Dominican Republic. His stage name is the result of a humorous nickname given to him by his father. When his parents separated, he moved to East New York in Brooklyn and lived with his father. Though the U.S was his primary residence, he moved back and forth between his parents and soaked up as much music from both countries as he could, playing not only piano but also bass, guitar, and drums. He studied rhythms from bossa nova to cumbia, from merengue to duranguense, and was influenced by electronic music including techno, house, and reggaeton. His first major investment was a computer. He began creating beats and melodies with his piano, bass, and various percussion instruments, multi-tracking them and posting them on MySpace, and later on Facebook. There, he gained enough recognition to get the attention of Manuel Alejandro "Boy Wonder" Ruiz. At 20 he got his first major break and produced "Mi Alma Se Muere" for Fuego, Pitbull, and Omega.

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About VIVA Entertainment Group, Inc. 

VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva is a service provider of an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi-platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world.

For more information, please visit http://www.vivalivetv.net, http://www.vivalivetv.com

Safe Harbor Statement 

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SOURCE VIVA Entertainment Group, Inc.