Vitamix® Taps Rosetta as Interactive Agency of Record

PRINCETON, N.J., May 31, 2011 /PRNewswire/ -- Digital and direct marketing agency Rosetta announced today that it has been selected by Vita-Mix® Corporation to serve as its Interactive Agency of Record. Vitamix is the world leader in high-performance blending equipment.

The assignment includes a broad range of interactive marketing services, including: user testing, creative design, content strategy, website development, search engine optimization, paid search marketing and advanced analytics for Vitamix.com.

"We selected Rosetta as our interactive marketing partner because they understand our business, customers, and brand and have the right mix of creative and technology expertise to help us build stronger connections with our customers through a more robust and engaging online presence," said Anthony Ciepiel, VP Sales & Marketing of Vitamix.

"We are very excited that Vitamix has engaged Rosetta as its Interactive Agency of Record," said Rosetta Partner Paul Elliott. "We have developed an outstanding working relationship with their team and look forward to helping this leading brand by expanding its reach and customer engagement through interactive channels."

Rosetta was selected as Vitamix's first Interactive Agency of Record through a competitive agency review process.  

About Rosetta
Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age's Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.

Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across North America in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA. For more information, visit www.rosetta.com.

SOURCE Rosetta

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