Vitamix Opens One-Of-A-Kind Factory Store To Give Northeast Ohioans Unique, Hands-On Experience With Brand

Solon Factory Store to Sell Certified Reconditioned Machines and Give Customers Chance to Try Out Blenders, Test Recipes, Talk to Experts; Grand Opening Trade-In Promotion to Give Free Blenders to First 25 People in Line Saturday, August 17

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Vitamix

Aug 15, 2013, 01:40 ET

CLEVELAND, Aug. 15, 2013 /PRNewswire/ -- Vitamix, the world leader in high-performance blending equipment, is known for its "raving fans"—that is, customers who are so satisfied they want to tell everyone they know to rush out and buy a Vitamix blender of their own. Now, people fortunate enough to live in Northeast Ohio where Vitamix is headquartered have a unique opportunity to experience the Vitamix lifestyle at an incredible savings, and to have a Vitamix customer experience unlike any other.

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The new Vitamix Factory Store offers the full line of Vitamix Certified Reconditioned machines, which provide first-class blending performance at an unbeatable price. All Vitamix Certified Reconditioned machines have been meticulously inspected, tested and serviced to provide years of worry-free enjoyment.

"Because the Vitamix Factory Store is located near our world headquarters, we're able to offer something special to people here," said Vitamix Director of Direct Sales and Customer Experience Holly Hacker. "Instead of just looking at our products, you can actually pick them up and use them. You can even bring in your own ingredients, experiment with techniques and recipes, and get advice from our knowledgeable staff."

Hacker said the factory store will also offer accessories and cookbooks, and eventually will hold special events featuring cooking and other experts. People will also be able to host their own after-hours Vitamix cooking parties at the factory store.

As part of Grand Opening Weekend, Vitamix is holding a special "Bye-Bye Basic Blender Event." Vitamix is inviting people to bring in their old blender—no matter what the brand—and the first 25 people in line when the doors open at 10 a.m. on Saturday, August 17 will get a free white Vitamix standard reconditioned blender. The following 100 people with a used blender to trade in will receive $100 off a certified standard, standard program or two-speed machine. The promotion ends on Sunday, August 18.

The new Vitamix Factory Store is located at 6134 Kruse Drive, Solon, Ohio, 44139. The store hours are Monday, Tuesday, Wednesday, Friday and Saturday from 10 a.m. – 6 p.m., Thursday from 10 a.m. – 9 p.m. and Sunday from 12 p.m. – 5 p.m.

About Vitamix^®Vita-Mix^®Corporation ("Vitamix") is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. "Papa" Barnard created the first infomercial in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president's prestigious "E" Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in 100 countries. For more information, please visit www.vitamix.com.

SOURCE Vitamix