LOS ANGELES, Sept. 9, 2015 /PRNewswire/ -- Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its "Vitamin Bee®" character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
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Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
"Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives," said Geoffrey Kater, creator of Vitamin Bee. "We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we've created a great thing here and I'm so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike."
The Feed a Bee initiative exceeded its goal of receiving pledges to plant 50 million flowers in 2015 just 11 weeks after its initial launch in March. Thanks to partners like Vitamin Bee, the initiative has also surpassed its goal of working with 50 government, nonprofit and business organizations. To date, 60 partners have joined the campaign for planting and education initiatives.
"Bayer CropScience is excited for Vitamin Bee to join as one of our newest partners for the Feed a Bee initiative," said Becky Langer, project manager of the North American Bee Care Program. "Honey bees and other pollinators are threatened by habitat loss, among other factors, so it is important that we educate everyone about these hardworking insects."
Bees help to pollinate the fruits, nuts and vegetables that are essential to a healthy diet, Langer said.
"We have to teach the next generation of bee advocates about these hardworking insects to ensure we continue to have healthy foods that we all love."
Feed a Bee
A creation of the Bayer North American Bee Care Program, Feed a Bee is a major initiative to increase food for honey bees and other pollinators, including growing 50 million flowers and providing additional forage acreage in 2015. By collaborating with organizations and individuals throughout the United States, Feed a Bee will help to provide pollinators with the food they need not only to survive, but to thrive, as well as help to educate consumers on the important role they play in our daily lives. For more on Feed a Bee, go to FeedABee.com.
"Vitamin Bee"
"Vitamin Bee" is a series of animated shorts created, produced and directed by Kater which incorporates a children's nutrition education program for grades K-5 encompassing puzzles, games, important information about fresh fruit and vegetables and activities for the children either in class or in the home.
Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.
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About Bayer CropScience Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 9,494 million (2014) and is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 23,100 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Forward-Looking Statements This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
SOURCE Bayer CropScience
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