Vitamin Angels Partnership with Vitamin World Helps to Save Millions

Nation-wide Campaign on track to reach 10 Million Children

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Jun 28, 2013, 05:03 ET

SANTA BARBARA, Calif. and RONKONKOMA, N.Y., June 28, 2013 /PRNewswire-USNewswire/ -- Vitamin World plans to conclude its third successful "Angels for Moms" campaign, to benefit Vitamin Angels, on June 30, having raised approximately $400,000. During the months of May and June, Vitamin World celebrated moms worldwide by giving customers in its stores the chance to make a donation to Vitamin Angels at the register. Between product donations from Vitamin World, a division of NBTY, and contributions from Vitamin World customers in stores, Vitamin World is on track to surpass the impressive milestone of reaching 10 million children with essential vitamins through its partnership with Vitamin Angels.

(Logo: http://photos.prnewswire.com/prnh/20130628/DC40557LOGO)

"The reason that Vitamin World is able to have such success in providing these essential nutrients to children in the U.S. and other countries is because of the tremendous support we get from our customers," said Vicki McGuire, Senior Vice President, Vitamin World. "Our partnership with Vitamin Angels provides us with a conduit through which we can help provide wellness and health to those who are unable to access it on their own."

Since 2008, Vitamin World has dedicated five months out of each year to fundraising in-store as well as on its company website. The two annual campaigns, "Angels for Moms" and the holiday campaign, are enthusiastically promoted by Vitamin World Associates who work tirelessly to fundraise and help Vitamin Angels bring life-changing and lifesaving vitamins to children in need.

Additionally this year, Vitamin World is donating 75 million children's chewable multivitamins, manufactured specifically to Vitamin Angels formulation and specifications to at-risk children in countries all over the world including Vietnam, Haiti, Guatemala, Nigeria, Peru and Madagascar. The contributions from Vitamin World and NBTY have also supported the expansion of Vitamin Angels' U.S. program, which will reach approximately 70,000 women and children this year.

"I knew the Vitamin World 'Angels for Moms' campaign was going to be a huge success from the moment I heard about it at their annual meeting," said Howard Schiffer, President and Founder of Vitamin Angels. "I could see the dedication in the eyes of their Associates and their enthusiasm to bring better nutrition to their own customers while helping children around the world. The Vitamin World team has always exceeded our expectations—we are truly grateful!"

In the months of October, November and December, Vitamin World will hold another campaign dedicated to raising money for Vitamin Angels by asking customers to make contributions at the register. In 2012, Vitamin World's Holiday campaign raised over $530,000 for Vitamin Angels. With the conclusion of its 2013 campaigns, Vitamin World anticipates achieving its goal of 10 million children reached.

About Vitamin World
The first Vitamin World store opened its doors in 1976. Headquartered in Long Island, NY, Vitamin World® manufactures over 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements in our own state-of-the-art facilities. Today, Vitamin World® owns and operates over 400 retail locations nationwide. More information about Vitamin World can be found on its website and its Facebook page. Stores can be located by calling 1-800-381-9000.

About NBTY
NBTY is the leading vertically integrated manufacturer, marketer, distributor and retailer of high-quality vitamins, nutritional supplements and related products in the United States, with operations worldwide. NBTY currently markets over 25,000 SKUs under many brands, including Nature's Bounty®, Sundown®, American Health®, Ester-C®, Solgar®, MET-Rx®, Pure Protein®, Balance Bar®, Osteo Bi-Flex®, SISU®, Rexall®, Body Fortress®, Puritan's Pride®, Vitamin World®, Holland & Barrett®, GNC (UK)®, Physiologics®, and De Tuinen®.

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. In 2013, Vitamin Angels is working to reach 30 million children in over 40 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received five consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.

Vitamin Angels Press Contact:
Natalie Hernandez 805.564.8400 X 4#
[email protected]

Vitamin World Press Contact:
Jodi Katz 631-200-7491
[email protected]

SOURCE Vitamin Angels