Vital Proteins Gains Shelf Space In Nationwide Vitamin Shoppe Launch

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Apr 12, 2017, 09:00 ET

CHICAGO, April 12, 2017 /PRNewswire/ -- Vital Proteins continues its reign as wellness wunderkind with the launch of its collagen-based collection in Vitamin Shoppe stores nationwide. Hero products like the Collagen Peptides and Beef Liver capsules, alongside beauty-boosting elixirs like the Collagen Beauty Greens, can now be found in the Super Food section of over 790 stores across the country – a retail milestone making the brand more shoppable in-store, than ever.

"We've set lofty goals for ourselves in 2017 and so far, we're right on track," explains Kurt Seidensticker, Vital Proteins Founder and CEO. "We're continuing to further our reach and expand our offerings, aligning ourselves with retailers like The Vitamin Shoppe who are committed to making a difference in their customers' lives through healthy living – an intention we're especially devoted to at Vital Proteins."

This month collagen enthusiasts can look to their local Vitamin Shoppe shelves for a selection of Vital Proteins' skin nourishing, gut healing, and overall wellness supporting products. Fan-favorite and go-to for all around versatility, the Collagen Peptides (touting 20 grams of unflavored collagen in two scoops) will make its debut in 28-serving, 14-serving, and single serving form, while the Collagen Beauty Greens (a blend of non-GMO Project Verified Marine Collagen, five raw organic greens, hyaluronic acid, and probiotics) will line the Super Food section with its 14-serving canisters. The brand's grass-fed and brain-boosting Beef Liver capsules will also be available, rounding out the in-store selection of Vital Proteins' best-sellers.

On the heels of Vital Proteins' Whole Foods debut last month, The Vitamin Shoppe marks the second major retailer to be added to the brand's portfolio in 2017.

As a wellness company, Vital Proteins maintains its commitment to creating whole food nutrition for the everyday customer. Each product is created with care and quality, tapping only the cleanest ingredients for maximum potency and overall performance.

Live life to its fullest with Vital Proteins' all-natural collection of clean, collagen-based products. Working from the inside, out, these rejuvenating powder mixes restore and revitalize overall wellness and natural beauty by improving the skin's moisture and elasticity, supporting joint and bone health and aiding in digestion.

A selection of Vital Proteins' nutrient-rich drinkable collagen powders can now be purchased at 790+ Vitamin Shoppe retailers nationwide, with the full collection available for purchase online at www.vitaminshoppe.com. For more information on where to find Vital Proteins, please visit our store locator.

About Vital Proteins™
Founded on the belief that whole-food-based nutrition containing collagen is essential for one's overall health, fitness, and wellbeing, Vital Proteins™ is dedicated to providing 100% natural, whole food proteins using sustainable, clean practices. The company produces a variety of collagen offerings made from pasture-raised, grass-fed cows, and wild caught, Non-GMO Project Verified marine collagen. For more information, please visit www.vitalproteins.com.

SOURCE Vital Proteins