VIST Financial Introduces New Consumer Product Line and Helps Support Local Community Colleges

WYOMISSING, Pa., Feb. 4 /PRNewswire-FirstCall/ -- VIST Financial Corp. (Nasdaq: VIST) announced today that they are now offering new consumer relationship packages designed to reward customers for their loyalty to VIST. In addition, for a limited time a new customer will receive $50.00 for opening an interest checking account within the new product line and VIST Financial will make a $25.00 donation per new account open to two local community colleges to help support financial literacy in the region.

"We have researched and given careful consideration to the needs, behaviors and attitudes of our clients and have found there is sensitivity toward price, service, and relationship," stated Christina S. McDonald, Executive Vice President and Chief Retail Banking Officer.  "Our new relationship packages - Active Checking, Active Extras and Total Advantage, address the total customer experience, and  provides attractive solutions for consumers as they evolve from basic checking to borrower and saver and as they place more value on having a trusted advisor to assist in managing their finances," she added. "From a service perspective, there is so much upheaval in the market right now, we believe as a community bank if we give the customer the products that meet their needs combined with a high level of service, we are sure to build and grow long-term quality banking relationships," McDonald stated.

The product packages are built around an interest checking account that rewards consumers for their banking behaviors. Depending on the package, consumers can receive additional bonus interest on their checking account for everyday transaction behaviors such as active use of their VIST Check Card, Online Banking with Bill Pay and Direct Deposit.  Customers also receive bonus interest on their savings and other banking benefits.  The packages reward clients for their combined banking relationship and offers security through free ID Theft Protection. McDonald closed by saying, "many big banks offer to move a customer's money around when they use a check card to make a purchase, VIST has put a valuable twist on this by rewarding customers with bonus interest or shared revenue depending on the relationship package they select. That is additional real dollars in your pocket, not just moving your own money."

A special promotion will kick off February 8 through April 15 that will reward new customers with an additional $50.00 that will be deposited into their checking account when they open a new package.  In addition, $25.00 will be donated to Community College of Philadelphia and Montgomery County Community College in an effort to raise awareness of financial literacy and sound money management practices. For additional promotional information, visit www.vistfc.com/active.

VIST Financial  is a diversified financial services company headquartered in Wyomissing, PA, offering banking, insurance, investments, wealth management, and title insurance services throughout Berks, Southern Schuylkill, Montgomery, Delaware, and Philadelphia  Counties.

This release may contain forward-looking statements with respect to the Company's beliefs, plans, objectives, goals, expectations, anticipations, estimates, and intentions that are subject to significant risks and uncertainties, and are subject to change based on various factors, some of which are beyond the Company's control. The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by or on behalf of the Company.

SOURCE VIST Financial Corp.

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