VisitPA Mobile Website Offers a New Way to Explore Pennsylvania

Smartphone users can find PA's destinations, hotels while on-the-go

HARRISBURG, Pa., April 5, 2011 /PRNewswire-USNewswire/ -- To make it easier for on-the-go consumers to plan their travels in Pennsylvania, visitPA.com -- the state's tourism website -- is now mobile device-friendly, the Pennsylvania Tourism Office said today.

The site now automatically recognizes smartphones and other mobile devices, allowing users to more easily explore attractions and destinations and find places to stay within Pennsylvania. The site will use "geolocation" to tailor its recommendations to visitors.

"Pennsylvania's mobile tourism website will follow in the footsteps of our online and social media initiatives, which cost-effectively communicate diverse and exciting tourism attractions to the largest possible audience," said Rose Mape, executive director of the Pennsylvania Tourism Office.  

Last year, visitPA.com saw a 34-percent increase in traffic from 2009, welcoming nearly 2 million web visitors from every U.S. state and 130,000 international visitors. With the launch of a mobile version of visitPA.com, the Pennsylvania Tourism Office anticipates a further increase in web traffic.

Among the site's many interactive features is the award-winning "Fantastic Roadtrip-a-Matic" (visitPA.com/Roadtrip), which boasts dozens of ready-to-ride PA Roadtrips, promoting hundreds of unique Pennsylvania destinations and attractions.

"To maintain Pennsylvania's status as a leading travel destination, we need to use technology to complement our online advertising and maximize our reach to potential visitors," Mape added.

The Pennsylvania Tourism Office, under the state Department of Community and Economic Development, is dedicated to inspiring travel to the State of Independence. For more information, go to visitPA.com or call (800) VISIT PA; become a fan at facebook.com/visitPA, follow us at twitter.com/visitPA, share photos at flickr.com/visitPA, friend us at foursquare.com/visitPA, or watch us on youtube.com/visitPA.

Media contact: Luke Webber, DCED; 717-783-1132

SOURCE visitPA.com

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