Visionworks Unveils Fall 2016's Top Trends In Fashionable Frames

"This season is one of rich hues, luxurious textures and dramatic details, taking fashion to a new level of sophistication," said Sue Hopeman, Chief Merchandising Officer for Visionworks. "For men, rich shades of blue with matte and textured finishes give a subdued, modern touch, while women play with daring, masculine details for a new bold look."

"Visionworks has the largest selection of frames in the industry and we're continuously adding to our assortment. This fall, we're thrilled to offer Ray-Ban in store and online, said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks. "We happy to have a fresh perspective at Visionworks and look forward to continuing to service our customers in new and exciting ways," added Eisen.

For customers who prefer to see what frames work for their face shape before making a purchase, Visionworks.com offers a Try-On view, as well as filters like color, face or frame shape, to help narrow customers' selection. Customers can also visit the Visionworks Instagram account for more shopping inspiration.

Hopeman advocates embracing one or more of the key trends in eyewear for Fall 2016:

For the Guys:
Shades of Blue - Guys take a few tips from the ladies and step out of their comfort zone when it comes to color. This season we see shades of blue on these dapper dandies. Matte and textured finishes give a modern touch, while a translucent blue frame has a more subdued feel. These cool toned frames are a must in every gentleman's eye wardrobe.

For the Ladies:
Masculine Influence - Move over cat-eye, there is a new bold look in town. Masculine details on women's frames add a daring look this season. Thick bold frames are key in this juxtaposition of hard and soft details. Need a little more subtlety; opt for a thin oversized plastic frame to keep in trend.

For All:
Keyhole bridge- With the modern vintage trend still in full force, bridge details are getting a throw-back detail. Keyholes can be seen in both men and women frames this season. Paired with a round or square silhouette, this trend is sure to become a staple in your eyewear wardrobe.
Translucent- Transparency becomes a hot trend for this season. Metal details and patterned temples give a fun touch, while lightly tinted colored frames are the true star of this must have trend.

For Suns:
Vivid Suns- It is no surprise to see one of summer 2016 trends, Vibrant Hues, crossover into the fall. Colorful suns can be seen throughout fall for a much needed pop of color. In a time of neutral color palettes in outerwear, opt for a playful sun in a vibrant tone to stand out in a crowd of neutrals.

Visionworks carries quality national and exclusive brands at a value customers appreciate. Exclusive brands include Chelsea Morgan, Salsa, Robert Mitchel, Alberto Romani, Indi and Raycers. National brands such as Ray-Ban, Guess, Guess by Marciano, Nike, Armani Exchange, Bebe, BCBGMaxazria, Vera Bradley, Anne Klein, Calvin Klein, Candies, Converse, Diane von Furstenberg, Diesel, Gant, Harley Davidson, Kate Spade, Nine West, O'Neill, Zac Posen and Perry Ellis are all available online and in many stores nationwide.

At more than 700 Visionworks locations nationwide and, now, at Visionworks online, you'll find a Better You. To shop this fall's fashion trends from the nation's most popular brands, visit www.visionworks.com to try on your favorite frames and get them delivered straight to your door.

Media Note: Hi-res images and frame samples available upon request.

About Visionworks
Visionworks is a leading provider of eye care services with more than 700 optical retail stores in 42 states and the District of Columbia. Whether in-store or online, Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. We offer famous fashion brands and our own exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction both in store and online. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at many locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.

All trademarks and brand names are the property of their respective owners.

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