Visionworks announces rebranding of all Houston-area EyeMasters locations

HOUSTON, June 26, 2012 /PRNewswire/ -- Visionworks, the largest wholly owned U.S.-based optical retailer, has announced that, as of June 10, all 26 EyeMasters stores throughout the Greater Houston area are now operating under the Visionworks banner. More than a simple name change, Visionworks promises a deepened commitment to extraordinary service, selection and value for Houston-area consumers.

The refurbished stores not only will have an enhanced layout and appearance, but also will offer a much larger selection and greater variety of contemporary eyewear styles at affordable prices, a reflection of Visionworks' "A Better You" brand promise.

"Through the process of rebranding, we have been committed to maintaining the excellent reputation of EyeMasters in the Houston market, while also providing an even better experience for our customers," said Jim Eisen, president of Visionworks. "It is important to us that our Houston customers can take advantage of the best service, selection and value we have to offer."

Just in time for summer, all Visionworks stores around Houston will be filled with the season's hottest trends, including brightly-colored, vintage-inspired and "geek chic" frames as well as prescription sunglasses. In addition, Visionworks will continue to accept all of the same insurance plans as EyeMasters.

"The new and improved Visionworks will deliver a superior in-store shopping experience with the added benefit of a nationwide brand name so customers are likely to find a friendly, convenient Visionworks store wherever they happen to be," said Shawn Dafforn, Visionworks' regional vice president for Texas. 

To learn more about Visionworks and to find a location near you, visit www.visionworks.com.

About Visionworks
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 550 optical retail stores in 39 states and the District of Columbia through 12 store names that are leaders in eye care service in each of their respective markets. Visionworks is committed to providing customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Visionworks is a wholly owned subsidiary of HVHC, Inc., a Highmark company.

SOURCE Visionworks

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