VISINE® Brings Relief to Irritated, Beach-Bound Eyes

MORRIS PLAINS, N.J., May 4, 2011 /PRNewswire/ -- Whether your summers are spent surfside or poolside, quickly soothe and refresh red, irritated eyes with VISINE® SUMMER SPECTRUM RELIEF™. The first and only eye drop targeted for summertime eye irritation and redness, this beach bag essential features a trio of lubricants and a redness reliever which GETS THE RED OUT® in seconds.

About 60% of Americans have gone swimming in the past year, and many report having burning, irritated and/or red eyes.  Chlorine and the high levels of salt in seawater are usually the culprits. Goggles are a great solution for serious swimmers, but they don't protect against dryness.  Flushing with water can cool eyes instantly but in the end, may leave them dry and if not using a sterile solution, may lead to further irritation and redness.

Additionally, both the sun and wind can leave eyes feeling dry and uncomfortable.

Now, with VISINE® SUMMER SPECTRUM RELIEF™, you can treat your symptoms and protect your eyes from further irritation by helping to supplement the natural tear film.  

VISINE® SUMMER SPECTRUM RELIEF™ can be used at the first sign of irritation so your eyes won't slow you down when you're riding waves, doing laps, playing beach volleyball or just strolling the shore and drinking in the sun.  It can be used by adults and children 6 years of age and older.  For children under 6 years of age ask a doctor.

Moisturizing your eyes is only one piece of the summer puzzle, though.  Here are some additional tips for staying comfortable, while protecting yourself from the elements and looking great this summer:

Your Eyes

• Wear sunglasses that cover the entire eye and block at least 99% of UVA and UVB rays
• Choose polarized lenses to reduce glare, so your eyes will be more comfortable and you will squint less

Your Face

• Always use sunblock -- even if it's not a beach or pool day, use a moisturizer with SPF
• Wear a wide brimmed hat
• Use lip balm with SPF 30 or higher to prevent your lips from becoming sunburned

Your Body

• Keep hydrated, drinking water throughout the day
• Try SPF clothing
• Reapply sunblock -- even waterproof varieties -- often and use the right amount, about one ounce

...Even Your Hair

• Look for shampoos, conditioners and styling products that have SPF
• Use a spray sunblock on areas where you scalp is exposed to the sun, like your part

VISINE® SUMMER SPECTRUM RELIEF™ ($3.99 for ½ FL OZ) is available nationwide May 2011 exclusively at CVS Pharmacies in the sun care aisle.

About VISINE®

VISINE® has a complete array of eye care products that provide relief of redness as well as irritation due to dryness, fatigue, seasonal allergies & more.  Whether you're working hard or playing hard, trust VISINE® to help your eyes keep up with your life.

SOURCE VISINE