Visible Measures and iMedia Connection Debut Top 10 Brands in Video Chart

BOSTON, June 3, 2011 /PRNewswire/ -- Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that it has partnered with iMedia Connection, a trade publisher and event producer serving interactive media and marketing industries, to publish a monthly chart of the most-watched brands in online video. The chart will be published monthly on iMediaConnection.com. To view the current chart, please visit: http://www.imediaconnection.com/content/29209.asp

"Digital marketers are spending a lot of time and money trying to develop and refine their online video marketing strategies," said iMedia Connection Senior Editor Lori Luechtefeld. "Examples and case studies are invaluable to them in this process, and the Top 10 Brands in Video Chart will give our readers a useful and ever-refreshing resource for tracking the brands that are winning in the online video realm."

"Consumers are increasingly choosing to watch video advertising, and our goal with the iMedia Top 10 Brands in Video Chart is to highlight the brands best positioned for a future ruled by consumers," said Visible Measures founder and CEO Brian Shin. "iMedia is a premier publication for brand advertisers and their agencies and a wonderful home for Visible Measures' unique industry-wide data, or Share of Choice, which allows us to benchmark brand performance across the entire video landscape and produce the iMedia Top 10 Brands in Video Chart."

iMedia Connection and Visible Measures introduce the Top 10 Brands in Video Chart in a time of significant change in the world of advertising. Online video and social media have opened up a landscape of near infinite choice, where consumers can choose to watch whatever they want, whenever and wherever they like. Yet, despite having instant access to their favorite TV shows, films, music videos, and user-generated content, consumers are choosing to watch ads.

The iMedia Top 10 Brands in Video Chart features the brands audiences choose to watch most every month. Brands are ranked on a True Reach™ basis, the combination of brand-driven and consumer-driven clips across the universe of online video. Only choice-based, user-initiated views are considered for the chart.

To compile the chart each month, Visible Measures leverages its patented platform to track and analyze the performance of hundreds of millions of clips across hundreds of video sites, and categorize the clips into campaigns, brands, and industries. This industry-level brand comparison is Share of Choice™, a competitive metric that shows which brands consumers choose to watch most in online video advertising.

The iMedia Top 10 Brands in Video Chart is the latest in a series of industry-wide online video charts powered by Visible Measures. Visible Measures has also launched the Ad Age Viral Video Chart, Variety Top 10 Online Film Trailers Chart, and Motor Trend Top Auto Ads Chart. To view the current iMedia chart, please visit: http://www.imediaconnection.com/content/29209.asp

About iMedia Connection

iMedia Connection is a subsidiary of dmg :: events that covers the digital marketing space. dmg :: events is comprised of a clutch of events-driven businesses and an online publication, iMediaconnection.com. In addition, the sector manages CMO Summits, created "by CMOs for CMOs." We hold more than 20 events globally each year, ranging from large-scale ad:tech exhibitions and conferences with up to 10,000 attendees to more intimate iMedia Summits and invite-only CMO Summits. The businesses employ more than 50 people, in offices in California (both North and South), Colorado, Portland, New York, London, Singapore, and Sydney.

About Visible Measures

Visible Measures is the independent third-party media measurement firm for online video advertisers and publishers. Designed from the ground up to meet the unique challenges of measuring online video, the company's patented platform powers the Viewable Media choice-based video ad network. Visible Measures provides its customers and clients with unprecedented visibility into the performance of paid and Earned Media placements and engagement in online video. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide charts, please visit http://www.visiblemeasures.com.

Contact:
Visible Measures
Matt Fiorentino
617-482-0222
[email protected]

SOURCE Visible Measures

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