ViSalus Continues Investment in International Expansion

LOS ANGELES, April 10, 2014 /PRNewswire/ -- ViSalus, Inc., a leading marketer of high-quality weight-management products and nutritional supplements sold direct-to-consumers through an international sales force of independent Promoters, today announced the opening of its European headquarters. Building on recent successful launches in the United Kingdom, Germany and Austria, this new headquarters will serve as a base of operations to support all of Vi's international activities.

Vi has committed a total of $13 million toward a strategic international expansion initiative to open five new Vi markets by year-end 2014.  The initiative commenced in 2013 with the launch of the UK. Having helped millions of people lose weight and transform their overall health and fitness in North America, opening a European headquarters to support its international markets is an important next step in the company's strategic mission to fight obesity.

As the Challenge sweeps across Germany and Austria, Vi recently recognized the first two Project 10^™ winners, as well as new leaders already climbing the ranks including 2 Presidential Directors, 6 National Directors, and an Ambassador.^* To date, Vi UK, which celebrated its grand opening in February, has seen 22 Ambassadors^* leading the way with the PROJECT 10^™ Challenge.

"We've made a strategic business decision by opening this new international office, which allows us to meet the needs of our growing sales force of international Promoters," said Ryan Blair, ViSalus Co-Founder and CEO. "A full scale European operation makes this the newest of many important milestones for Vi, committing our efforts on all fronts to help people lose weight and strive to reach their health and fitness goals on a global basis."

In order to support this international expansion, the company is actively hiring multi-lingual employees in several areas. ViSalus has also made substantial investments in technology infrastructure, information systems, and innovative mobile applications to address the needs of all Promoters in the growing global market, ensuring they have the necessary tools for success in the palm of their hands. 

For more information about Vi Germany and Vi Austria, please visit www.de.vi.com.

For more information about Vi UK, please visit www.uk.vi.com.
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*Results not typical. Achievement in rank and income depends upon many factors such as hard work, determination, financial resources and social contacts.

About ViSalus

ViSalus, Inc. is a healthy lifestyle company that is dedicated to Taking Weight Off the World.^™ One person at a time. 10 lbs. at a time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. The company's products are marketed in North America under the ViSalus^® brand and in Europe under the Vi^™ brand, through the Body by Vi Challenge^®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus, please visit vi.com and follow the Vi-Community on Facebook and Twitter.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements.  Forward-looking statements are not assurances of future performance and may be identified by words or phrases such as "anticipates," "intends," "expects," "believes" and "will," and similar words and phrases.  Examples of forward-looking statements in this press release include, among others, the amount of money that ViSalus will spend in its international expansion and the timing and number of new international markets that ViSalus will enter in 2014.  Forward-looking statements are subject to a number of factors that could cause actual results and/or the timing of events to differ materially from those set forth in this press release.  Additional information about the risk factors to which we are exposed and other factors that may adversely affect these forward-looking statements is contained in the reports and filings of Blyth, Inc. ("Blyth") with the Securities and Exchange Commission, including Blyth's Annual Report on Form 10-K for the year ended December 31, 2013.  Investors should not place undue reliance on forward-looking statements as predictions of future results. We undertake no obligation to update or revise any forward-looking statements to reflect developments or information obtained after the date of this press release except as otherwise required by law.

Media Contact
Fred Heim
[email protected]

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SOURCE ViSalus, Inc.

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