Viridity Software Named to '10 Start-Ups to Watch in 2010' List

BURLINGTON, Mass., Feb. 16 /PRNewswire/ -- Viridity Software, an innovator in data center energy management and optimization solutions, today announced that it has been named to Network World's "10 Start-Ups to Watch in 2010" listing.  The listing, also published across multiple other industry leading publications including Reuters, the San Francisco Chronicle, The Industry Standard, and Computerworld, represents 10 young companies that are tackling pressing problems related to virtualization, the cloud, smartphones, network management, security, and power and cooling.

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According to the Network World article on the "10 Start-Ups to Watch in 2010" Senior Writer Jon Brodkin wrote, "It's a rough economy for established vendors and start-ups alike, but the IT industry has plenty of interesting newcomers."   Brodkin continues, "Viridity Software is targeting power use in the data center with software that analyzes the energy consumption of IT equipment and applications. A shortage of power and cooling capacity has forced numerous companies to build new data centers, but Viridity says a new approach to energy monitoring can extend the life of existing facilities."

David Hill, an analyst with the Mesabi Group, commented, "They analyze actual energy consumption at the IT equipment-level in the data center.  It's much more sophisticated and much more elegant than current power monitoring products. It's the way it should be done."

"We are honored to be included on what has become one of the technology industry's most coveted listings," said Mike Rowan, Founder and CTO of Viridity Software.  "We view it as further confirmation that the industry recognizes the need for more effective and efficient data center energy management.  The traditional focus on just the physical infrastructure is not enough – there needs to be a clear connection between the business, its applications and associated power consumption.  Only when these connections are fully understood can organizations establish actionable strategies to run more efficient, less expensive, highly-optimized, eco-friendly data centers."

In November 2009, Viridity Software officially launched the company and announced its roadmap to deliver the industry's first software-only approach for data center energy management and optimization.  Its unique methodology is focused around tracing energy consumption through the IT equipment layer, performing a thorough analysis of actual energy consumption versus utilization, and then generating an in-depth actionable report that includes comprehensive visual modeling.  For the first time, data center management will be able to balance power, cooling, and utilization in order to save money, enhance service levels, and dramatically extend the life of the data center and its assets.  

About Viridity Software

Based in Burlington, MA, Viridity Software is an innovator in data center energy management and optimization solutions.  Its software-only, agent-less approach offers customers a cross functional methodology for understanding the connection between physical infrastructure, IT equipment, and applications.  Once these connections are fully understood, actionable strategies are provided that enable customers to run more efficient, less expensive, highly optimized, eco-friendly data centers.  For further information, please visit: www.viridity.com, call: 781-425-2060, or email: [email protected].  

© 2010 Viridity Software, Inc.  Viridity is a trademark of Viridity Software, Inc..  All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.

SOURCE Viridity Software