Virgin Hotels Welcomes Virgin America Elevate Members with Perks and Bonus Points

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Dec 10, 2014, 10:00 ET

NEW YORK, Dec. 10, 2014 /PRNewswire/ -- Virgin Hotels, the lifestyle hotel brand by Virgin Group founder and British entrepreneur Sir Richard Branson, has teamed up with sister company and award-winning U.S. airline, Virgin America, to provide even more perks to their Elevate® loyalty program members.

Opening on January 15, 2015, Virgin Hotels Chicago will reward all Virgin America Elevate members with 1,000 Elevate points per stay, plus a special introduction offer of double bonus points for stays from January 15, 2015 through March 31, 2015. In addition, Elevate Gold members will receive daily complimentary breakfast and a room upgrade, based on availability. Silver members will also receive an upgrade, based on availability. To qualify for perks, Elevate members will need to make their booking by calling Virgin Hotels' reservations at 855-946-6600 or through www.virginhotels.com and entering their Elevate number.

Virgin Hotels Vice President of Sales & Marketing, Doug Carrillo, said, "As we continue to grow and expand in cities throughout the United States and United Kingdom, we'll be looking for ways to integrate with other Virgin companies, and offer more surprises and delights to our shared loyal fans. Partnering with Virgin America is a natural move for us, and completes the Virgin travel journey in the US. We can't wait to show off the hotel to all."

To celebrate the partnership, Virgin Hotels *surprised guests onboard two Virgin America flights to Chicago with a hosted Social Hour of complimentary cocktails and free Wi Fi, perks guests will find at all Virgin Hotels. In addition, Virgin Hotels is also eliminating fees for room service delivery, early check-in, late check-out and other hotel surcharges. Virgin America offers three daily nonstop flights from San Francisco and two daily flights from Los Angeles to Chicago with its signature mood-lit cabins, three beautifully designed classes of service and innovative fleet wide amenities — like touch-screen personal entertainment, Wi Fi and power outlets at every seat.

"Virgin brands are known for shaking up the status quo in the travel sector with concierge-like service and next generation amenities. Virgin America was started with the goal of elevating the guest experience at 35,000 feet by providing an upscale, innovative onboard experience in the North American travel market," said Luanne Calvert, Chief Marketing Officer at Virgin America. "With the launch of Virgin Hotels, we now have the opportunity to offer travelers that unique Virgin touch from their arrival at the airport through their hotel stay."

Virgin America's Elevate frequent flyer program offers no black-outs or restrictions on rewards seats with three levels of status including Elevate Gold and Elevate Silver. The airline's network includes Austin, Boston, Cancun, Chicago, Dallas Love Field, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs (seasonal), Portland, Puerto Vallarta, San Diego, San Francisco, Seattle and Washington D.C. (IAD and DCA).

Virgin Hotels Chicago will open in January of 2015, followed by Nashville in the summer of 2016 and New York in 2017. Virgin Hotels continues to explore properties in cities such as Boston, Dallas, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London; locations where it is pursuing hotel and office conversions and ground-up development.   

*Images available of Virgin Hotels Social Hour onboard Virgin America.

ABOUT VIRGIN HOTELS:

Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 40 years. Each property will intermix a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Chicago will open in January 2015, with New York, Nashville and others to follow. For more information, please visit www.virginhotels.com.

ABOUT VIRGIN AMERICA:

Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleet wide amenities — like touch-screen personal entertainment, Wi Fi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 — including being named both the "Best U.S. Airline" in Conde Nast Traveler's Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards for the past seven consecutive years. In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, the airline's First Class cabin offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier's Main Cabin Select service offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. The Red™ in-flight entertainment platform offers guests their own seatback touch-screen TV, with more than 20 films, live TV, Google Maps, videogames, a 3,000 song library and an on-demand menu, which allows flyers to order a cocktail or snack from their seatback any time during a flight. Virgin America's airport lounge The Loft is located at LAX and its Elevate frequent flyer program offers no blackouts or restrictions on rewards seats with three levels of status including Elevate Gold and Elevate Silver. For more: www.virginamerica.com.

EDITORS NOTE: Virgin America is a U.S.-controlled and operated airline and is an entirely separate company from Virgin Atlantic and Virgin Hotels. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

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SOURCE Virgin Hotels