Virgin America Further Expands Hawai'i Service: Flights From LAX To Maui Launch Today

"Since we launched service to Hawai'i last year, the response from our guests has been overwhelming and we're thrilled to add yet another route and give flyers the ability to travel from Los Angeles to Maui in style," said John MacLeod, Senior Vice President of Sales and Planning at Virgin America. "Our aircraft offer three custom-designed classes of service, signature moodlighting, touch-screen personal entertainment and an award-winning on-demand food and cocktail menu on every flight – allowing Los Angeles travelers to begin their vacation the minute they step onboard."

In honor of the new route, Virgin America is celebrating with a special "Now Serving Paradise" fare sale with fares from $199 one way (taxes and fees included and restrictions applying). The new LAX – HNL and LAX –OGG flights are on sale now and can be purchased at www.virginamerica.com or 1-877-FLY-VIRGIN.** Elevate program members can redeem reward flights to Hawai'i – with no black-out dates, for as few as 8,596 points (plus taxes and fees). Members can earn more points by signing up for the Virgin America Visa Signature Credit Card.

Guests onboard the inaugural flight were treated to free GoPro Hero Session cameras to help document their Hawaiian vacation. The Hero Session is GoPro's smallest, lightest, most convenient GoPro yet, packing GoPro's Emmy® Award-winning image quality and performance into an exciting new low profile form factor. Guests will also be treated to a complimentary 'POG mimosa' toast at 35,000 feet with GoPro athlete and professional surfer, Kalani Robb. Virgin America and GoPro first partnered in 2013 to launch The GoPro Channel onboard the airline fleetwide. Upon touchdown in Maui, the Hawai'i Tourism Authority will greet travelers in the tradition of Hawai'i's aloha spirit with fresh flower lei and live Hawaiian music right at the gate.

"Virgin America's nonstop Maui service and in-flight hospitality presents an enticing pairing for its customers in greater Los Angeles when making vacation plans," said George D. Szigeti, President and CEO of the Hawai'i Tourism Authority. "Maui, the Magic Isle, is an extremely popular destination choice for travelers from Southern California. Virgin America's daily Los Angeles-Maui flights offer a convenient new option that will meet customer demand and be a great boost in business for the island's tourism industry."

Starting today, Virgin America's Los Angeles to Kahului-Maui service is as follows:

Virgin America's Los Angeles to Honolulu service is as follows:

As part of its efforts to plant new roots in the Hawai'i community, Virgin America is also proud to announce a continued partnership with Aha Pūnana Leo, a nonprofit that provides for and nurtures various Hawaiian language environments. Started by a group of Hawaiian language educators in 1982, the organization's advocacy has resulted in an education system in which students in Hawai'i may study from preschool all the way through doctoral-level studies in the indigenous Hawaiian language.  The airline is providing $10,000 to support the organization's education programs in Maui this year. 

The daily, nonstop flights will be operated with new Airbus A320 aircraft that Virgin America has taken delivery of this year, which are equipped with fuel-saving, 'sharklet' wingtip devices, allowing the airline to operate flights more efficiently, especially over longer haul routes.

Last month, nearly 100,000 Los Angelenos entered a "Work Hard, Hawai'i Hard" contest launched by Virgin America for a chance at the ultimate #Hawaiiscape with tickets to paradise on the airline's upscale flights and luxury accommodations - just by sharing why they need a vacation.   Additionally, Virgin America also surprised one random business traveler at LAX this morning with their very own trip to paradise, including flights and accommodations at one of the island's premier resorts, Four Seasons Resort Maui at Wailea.

In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, Virgin America's exclusive eight-seat First Class cabin offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers.  The carrier's Main Cabin Select service offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding.  The Red® in-flight entertainment platform offers guests their own seatback touch-screen TV, with more than 20 films, TV***, interactive Google Maps, videogames, a 3,000 song library and an on-demand menu, which allows flyers to order a cocktail or snack from their seatback any time during a flight.  With a full service First Class menu and a unique on-demand menu in the Main Cabin, Virgin America was named Travel + Leisure's "Best Domestic Airline for Food" in 2014.

Since its 2007 launch, Virgin America has created more than 2,800 new jobs and expanded its network to include Austin, Boston, Cancun, Chicago, Dallas Love Field, Denver, Fort Lauderdale, Las Vegas, Los Angeles, Los Cabos, Newark, New York (JFK and LGA), Orlando, Palm Springs, Portland, Puerto Vallarta, San Diego, San Francisco, Seattle, Washington D.C. (IAD and DCA), Honolulu and Kahului, Maui.

PHOTOS AND VIDEOS:

Photos & broadcast-quality video of Virgin America aircraft: https://www.virginamerica.com/cms/about-our-airline/photos.html

ABOUT VIRGIN AMERICA

Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities — like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 — including being named both the "Best U.S. Airline" in Condé Nast Traveler Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure World's Best Awards for the past eight consecutive years.  For more: www.virginamerica.com

¹ 2015 statistics provided by Hawaii Tourism Authority (www.hawaiitourismauthority.org)

*Terms and Conditions:  Tickets for LAX-OGG must be purchased by 11:59 CT on Wednesday, June 15, 2016.  Fares are one-way and travel must occur between September 7, 2016 and November 16, 2016.  Lowest sale fares are only valid in specified cabin for travel Monday through Thursday.  Seats are limited, subject to availability, and may not be available on all flights. Blackout dates include: 10/7/16, 10/10/16, 11/10/16 – 11/11/16, and 11/13/16 – 11/14/16.  Flights may not operate daily.  Tickets are non-refundable and non-transferable. For travel solely between points in the Continental Western Region (LAS/LAX/PDX/PSP/PVR/SAN/SEA/SFO/SJD only), DEN-SFO and DAL-LAS, changes or cancellations can be made for a $100 fee per guest through all channels, plus any increase in fare, if applicable. For all other itineraries, changes or cancellations can be made for a $150 fee per guest through all channels, plus any increase in fare, if applicable. Any remaining balance will be placed in a guest's travel bank, good for travel on Virgin America for one year from date of issue. Changes or cancellations of a booking made with Elevate Points will be subject to a $100 redeposit fee per guest. Guests who no-show without a change or cancellation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. The fee for each piece of checked baggage up to 50 pounds is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. For Main Cabin Select, Virgin America will accept one (1) piece of checked baggage up to 50 pounds free of charge for each ticketed guest. Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. The fee for each piece of checked baggage up to 50 pounds is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. For First Class, Virgin America will accept two (2) pieces of checked baggage up to 50 pounds free of charge for each ticketed guest. Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. The fee for each piece of checked baggage up to 50 pounds is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

**Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp

*** Virgin America's cached television will be available on Hawaii flights, however the airline's live satellite television line-up will not be available. Virgin America will begin to offer WiFi service over the Pacific during Hawai'i flights starting in 2H 2016.

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Photo - http://photos.prnewswire.com/prnh/20160614/378965

SOURCE Virgin America

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