Vindico Launches Quality-Focused DSP to Increase Programmatic Efficiency for Brand Advertisers

NEW YORK, May 20, 2014 /PRNewswire/ -- Leading ad management platform Vindico® officially launches Vindico Bid Manager^TM (VBM), the only DSP in which all inventory is ranked and rated for viewability and quality by Adtricity^TM. VBM provides demand-side clients with access to cross-screen, multi-format inventory from top global digital advertising platforms, exchanges and publishers, and is uniquely integrated with Vindico's MatchPoint^TM – a suite of CRM tools and services. Agencies, advertisers and trading desks can now serve their ads programmatically through Vindico with the confidence they can deliver their message in quality environments.

VBM and its Adtricity-ranked inventory provide the demand-side with additional transparency and control, expanding the benefits advertisers seek from a programmatic buying solution. As the preferred viewability and verification tool for advertisers, Adtricity ranks inventory managed and sold through publishers, networks and platforms across four pillars: viewability, execution, content and traffic. Adtricity's standardized and transparent system of measurement evaluates over 100 metrics, and the performance of each placement is depicted as an absolute value and as a grade (A through F) that quickly signifies quality and value for the buyer. With built-in real-time blocking capabilities, buyers can instantly revise their strategies to avoid placing their ads on questionable domains.

"Brands and advertisers need a simple and efficient way to access quality inventory. The digital advertising universe increases in complexity every day with variables impacting viewability, placement, reach and other metrics complicating the effectiveness of a campaign," said Matt Timothy, president, Vindico. "Our mission is to help advertisers manage that complexity, to simplify their operations by giving them access to, and control of, important insights like ad placements and quality through tools like VBM and Adtricity."

For more information on Vindico Bid Manager, please visit http://vindico.com/advertisers/vindico-bid-manager/.

About Vindico
Vindico is a leading enterprise ad management suite built for CMOs and their clients to harness the power of big data in their advertising.  Currently managing more than one-third of all digital video ads in the U.S., the company's enterprise solutions for brands and agencies enable advertisers to create, transact, verify and manage their digital video advertising in quality environments.

Vindico leverages its proprietary technologies and innovative marketing tools to build a safe and trusted market for media investment and industry growth. For more information, please visit www.vindico.com or connect on Twitter, Facebook and LinkedIn.

SOURCE Vindico