Vina Concha y Toro Unveils Earth Day Installation in Peumo

SANTIAGO, Chile, April 22, 2013 /PRNewswire/ --  What Does 1 Ton of CO2 Look Like?  This Earth Day, Vina Concha y Toro would like to remind the planet that a ton of CO2 is not to be taken lightly. In a unique Earth Day installation Concha y Toro has planted more than grapes in their world-class vineyards: a 1-ton green sphere positioned in the Peumo estate vineyard represents the volume of CO2 that just one tree captures over its lifetime. While the Concha y Toro team may be best known for fine vines, they are also experts on trees.  Working with the Native Forest Conservation Program, registered with CONAF, Chile's National Forestry Corporation, the winery is committed to the conservation of 8,085 acres of native forest in harmony with its vines. In partnership with CONAF, the winery is creating an inventory of native species in order to ensure their preservation and proper care for generations to come.

(Photo: http://www2.prnewswire.com.br/imgs/pub/2013-04-22/original/1144.jpg )

What do trees have to do with winemaking?  In addition to their life-giving capture of C02 daily, trees contribute to the diversity of soils – and in turn to the complexity of the vine – while also protecting precious water reserves and mitigating the adverse effects of climate change. Concha y Toro's CONAF project is just one example of the winery's sustainable development strategy, which also includes responsible agricultural practices and vineyard management, and a rational use of natural resources to minimize environmental impact. Practical measures such as measuring its carbon and water footprint and moving to lighter bottles with lower glass content actively support reduced emissions, and explain how Concha y Toro has earned Chile's National Code of Sustainability. 

The Peumo estate, appropriately named for a native Chilean tree, is a reminder of the earthly benefits we all enjoy, including wine. 

SOURCE Vina Concha y Toro

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