Village Naturals Therapy™ Debuts New Chronic Pain & Fatigue Soak and Body Wash

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Feb 22, 2019, 09:00 ET

EDEN PRAIRIE, Minn., Feb. 22, 2019 /PRNewswire/ -- Soothe sore muscles and regain energy courtesy of the new Chronic Pain & Fatigue line from Village Naturals Therapy, a Proud Sponsor of the National Fibromyalgia Association.

Soothe sore muscles and regain energy courtesy of the new Chronic Pain & Fatigue line from Village Naturals Therapy, a Proud Sponsor of the National Fibromyalgia Association. Products will be available in Walmart stores starting February 23

"The Centers for Disease Control and Prevention recently reported that 50 million Americans live with chronic pain — that's more than 20 percent of the U.S. population," said Rachel Joy Swardson, Senior Marketing Manager of New Product Development at The Village Company, parent company of Village Naturals Therapy. "In an effort to help this growing population, we're excited to launch our Chronic Pain & Fatigue Bath Soak and Body Wash. The line is specially formulated with a blend of powerful ingredients like Epsom salt, arnica and ginger to help combat not only soreness but also the fatigue associated with these conditions. Our goal is to support the return of energy, strength and joy to those in pain."

For 30 years, Village Naturals Therapy has provided customers with soaks, washes and lotions to help ease sore muscles, promote sleep and reduce tension. Now the company expands into chronic pain and fatigue support to elevate health and wellbeing both physically and emotionally. The line is formulated with arnica herb and Epsom salt, the key ingredients known to soothe painful inflammation, as well as blueberry and flaxseed oil providing antioxidants and vitamins to help protect and nourish the skin. Additionally, orange and eucalyptus essential oils provide uplifting fragrance and balance to help fight fatigue.

The new Chronic Pain & Fatigue collection includes a bath soak as well as a body wash, offering versatile bathing solutions for the tub or shower.

Enjoy a relaxing bath, foot or hand soak with Village Naturals Therapy Chronic Pain & Fatigue Soak. Infused with ginger to relieve soreness and D-ribose to improve skin elasticity, the 36-ounce soak also contains a slight shimmer from naturally-derived silver mica.

Return strength and energy with the Village Naturals Therapy Chronic Pain & Fatigue Body Wash that can be added to running water for a bath or used in the shower with a washcloth or bath loofah. The 20-ounce wash contains 4 uplifting essential oils and pairs perfectly with the soak for the most therapeutic bathing experience.

Both products will be available in Walmart stores starting February 23 and retail for $5.27.

About The Village Company

The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country's most endearing and enduring heritage brands including Mr. Bubble^®, the #1 bubble bath brand in children's bath; Sesame Street® Bath Products; Village Naturals Therapy™ and Village Naturals® Aromatherapy bath products; Soft & Dri^® deodorant; Dep^® hair gels; La Bella^® hair and skincare products; and the new HALLU^® bath and body line. The Village Company's brands are widely distributed through leading retailers in the food, drug, mass and beauty channels. Visit thevillagecompany.com to learn more.