VIF International Education Joins the Marketo Marketing Nation to Bring Global Awareness to Every Classroom

SAN MATEO, Calif., Dec. 9, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that VIF International Education, a leading provider of global education programs for K-12 schools, has selected Marketo's engagement marketing platform to foster meaningful relationships with a growing community of more than 8,000 educators in 60 countries.

VIF International Education needed marketing technology to build brand awareness, encourage social media advocacy and power an engagement program around its learning center – an integrated platform of professional development and classroom resources for teachers. The company selected Marketo, not only for its robust functionality, but also for its ease of use and seamless integration into the company's existing CRM solution.  

"VIF has invested significantly in developing comprehensive tools and programs in order to be the very best partner to our educators," said Ashley Miranda, associate director of marketing and communications at VIF International Education. "With Marketo, we can now consistently connect with and support teachers and administrators as they prepare students to succeed in an increasingly global marketplace."

About VIF International Education 
VIF International Education (www.vifprogram.com) builds global education programs that prepare students for success in an interconnected world. For more than 25 years, educators have leveraged VIF's professional development and curriculum, language acquisition and teacher exchange programs to generate engaging learning environments where students can excel in core curriculum as well as develop valuable critical and creative thinking skills. A certified B Corp and 'Best for the World' honoree headquartered in Chapel Hill, N.C., VIF provides a pathway for teachers, schools and districts to become globally designated.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's^® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation^®, a thriving network of more than 400 third-party solutions through our LaunchPoint^® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com. 

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SOURCE Marketo