ViewLift Unveils Cutting-Edge Platform Innovations for Digital Partners

NEW YORK, Aug. 1, 2017 /PRNewswire/ -- ViewLift, a leading digital content distribution platform, has deployed a next-generation infrastructure that allows on demand real-time publishing of native applications across all major OTT and mobile platforms, global synchronous launching, and infinite scalability.

"ViewLift has upgraded its infrastructure to serverless technologies using API Gateway, Lambda, Redis, DAX, and Dynamo DB," states ViewLift CTO Manik Bambha. "Our infrastructure is global and uses fully automated DevOps, allowing us to serve our clients from any country and easily scale to any traffic." Working closely with Amazon Web Services (AWS) as a member of the AWS Partner Network, ViewLift has fully integrated this technology into its backend stack. This enables piecemeal infrastructure upgrades, reducing the impact of outages, and vastly decreasing the time it takes to deploy new properties. Clients are in-market faster at greatly reduced cost, and their audience benefits from a faster, consistently optimized experience.

Additionally, ViewLift is deploying all new websites in React JS, a library designed for building user interfaces. This flexible, powerful framework doesn't use HTML templates, offers lightning fast page load times, and provides an enhanced aesthetic – all benefits to the user experience.

First to roll-out these new features is SnagFilms, an ad-supported online streaming service, deploying them across web, native iOS, and Android mobile devices. These applications feature sleek, unified user interface designs, lighting fast load times, and seamless access to over 3,000 free movies and television shows. Behind the scenes, the SnagFilm's video experience is supported by scalable backend technology, setting the stage for upcoming ViewLift client releases.

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT, and mobile, empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.

SOURCE ViewLift

Related Links

http://viewlift.com/