ViewLift Powers New Professional Fighters League Website

INNOVATIVE MMA LEAGUE EMBARKS ON ROAD TO THE CHAMPIONSHIP WITH NEW STREAMING AND OTT PARTNERSHIP

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Sep 13, 2018, 08:12 ET

WASHINGTON and NEW YORK, Sept. 13, 2018 /PRNewswire/ -- The Professional Fighters League (PFL) and ViewLift, a leading digital distribution and monetization platform, announced today the launch of the Official Website of the PFL. The new service provides an enhanced fan experience, delivering extensive access to fights, athletes, statistics, and behind-the-scenes footage. With ViewLift's end-to-end video streaming platform, PFL fans will now be able to experience the new league's innovative format and elite fighters like never before.

The website will include a dynamic feature called Cagenomics which will provide in-depth analytics MMA fans have never seen before. The digital platform will also offer personalized content offerings that will include custom video playlists, content from users' favorite fighters, fight highlights, features and interviews as well as a PFL Playoff Bracket contest. The launch brings the new league into alignment with traditional sports with a metric-heavy focus on the League and its athletes and provides PFL fans with a front row seat experience for every fight.

"Viewlift's state of the art technology will enable the Professional Fighters League to deliver the world's 300 million-plus MMA fans live streaming coverage of PFL events, on-demand replays of fights, highlights and original content through our digital platform," said PFL CEO Peter Murray. "As we prepare for October's game-changing 2018 PFL Playoffs, we are excited to provide our fans with expanded access to the competitive action and unique experiences across all devices."

Enhanced technical features make fan-engagement the centerpiece of PFL and ViewLift's alliance. The new service offers MMA fans the ability to watch fights live or on-demand, with behind-the-scenes access and special fighter features, all enhanced by analytics and statistical data, across devices. The unique Cagenomics feature will provide a new perspective into mixed martial arts and create a direct connection between the fighters and the League's tech-savvy global audience.

"We are excited to partner with the PFL," said ViewLift CEO Rick Allen. "They are reimagining mixed martial arts in the cage and in the community, and we are innovating in the digital realm, bringing sports fans closer to the action, anywhere, any time and on any device. This new service will ally two championship organizations - and MMA fans are the big winners."

About Professional Fighters League™
The Professional Fighters League presents MMA for the first time in the sport format where individuals compete in a regular season, "win-or-go-home" post-season, and championship. Co-founded by Donn Davis, Russ Ramsey, and Mark Leschly, the Professional Fighters League is backed by an ownership group of sports, media, and business titans. The PFL 2018 Season has 72 fighters in six weight-classes, competing in the regular season on Thursday nights in June, July, and August. The top eight in each weight-class face off in single-elimination playoff fights in October and the PFL season concludes December 31 with six championship bouts back-to-back with a $10 million prize pool. Watch PFL action live on NBC Sports Network (NBCSN), Facebook Watch, and www.PFLmma.com. For more visit www.PFLmma.com.

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT, and mobile. Its offering gives media companies, sports leagues and teams, education providers, and others the tools to monetize their content through native branded apps on every major digital device. ViewLift's founding team has strong industry relationships, and brings years of experience as an operator (not just a technology provider) to offer a complete end-to- end solution for creating, launching and monetizing video applications across 30 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers its partners a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the owned-and-operated channels of SnagFilms; and others.

SOURCE ViewLift