ViewLift Launches 32 Sports Digital Properties for Monumental Sports Network and Major League Lacrosse

Monumental Sports Network's new digital platform, powered by ViewLift, includes 22 separate properties that are associated with Monumental Sports & Entertainment's four professional sports teams and venues, including the NHL's Washington Capitals, who finished the season with the League's best record and began their first-round playoff series Thursday.  Monumental Sports Network native apps are available for iOS and Android devices (including Chromecast), as well as Roku and Fire TV.  "Sports fans in the Mid-Atlantic region want their sports video on their favorite devices, whether on-the-go or at home," said Monumental Sports Network vice president and general manager Zach Leonsis.  "ViewLift has enhanced that fan experience, extending the reach of our exclusive and original content programming to mobile and OTT streaming devices."

Major League Lacrosse unveiled its League website, together with those of its nine professional teams, in advance of the League's April 23 opening weekend for its 16^th season.  The new look offers significantly more video, together with the key MLL activities on the outdoor field, and in the teams' communities.  David Gross, Commissioner of the League, said "The fastest sport on grass deserved a new look on the web.  Our partners at ViewLift created a bright, wide open site that mirrors our game, and features the huge amount of video material we can offer to fans, together with schedules, data, special events and more."

"Passionate viewers want the content they care about, anywhere, any time and on every device," noted CEO Rick Allen. "Our job for innovative sports leaders like MSN and MLL is to deliver a beautiful experience with their trademark look and feel that nonetheless maximizes the unique features and functionality of every device.  We've applied our end-to-end platform for our sports clients, for life-long learning providers like The Great Courses, and for media giants like Tegna, and for others, around the world."

Since launching in 2015, ViewLift has rapidly grown to become the leading independent platform-as-a-service (PaaS) OTT solution.  By leveraging ViewLift, customers have been able quickly to expand their businesses to OTT applications for home and mobile devices, reaching tens of millions of new customers each month.    With ViewLift, customers can rapidly create and deploy scalable content distribution, accessing 28 mobile and OTT devices through native, branded applications. 

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT and mobile, empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. From design and marketing to content curation and app hosting, ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, Revolution and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Tegna (the TV and digital spin-out of Gannett); Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Punjab Kesari (India's fastest growing news publisher); the five owned-and-operated channels of SnagFilms; and others.

About Monumental Sports & Entertainment
Monumental Sports & Entertainment, located in Washington, D.C., is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates four professional sports teams: the NBA's Washington Wizards, NHL's Washington Capitals, WNBA's Washington Mystics and an AFL franchise to debut in 2017. The group also owns and operates Verizon Center in Washington, D.C., which is annually ranked as one of the top venues in the world by industry publications Billboard, Pollstar and Venues Today. Monumental Sports & Entertainment also manages Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University's campus. A new practice facility, projected to debut in 2018 for the Washington Wizards, will also be managed by MSE with a 5,000-seat arena attached to it as the new home court for the Washington Mystics. Both facilities will be built in a joint venture with Events DC and the District of Columbia on the St. Elizabeths site in Ward 8 with the Mystics serving as the lead tenant in the new 5,000-seat arena operated by Events DC. Monumental Sports & Entertainment also owns and operates Monumental Sports Network, a digital platform that covers the region's sports and entertainment news. Relaunched in 2016, the digital platform now extends its coverage capabilities to mobile and OTT streaming devices on Android, iOS, Google Chromecast, Amazon Fire and Roku. Visit MonumentalSportsNetwork.com.

About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, was founded by Jake Steinfeld and is headquartered in Boston. Major League Lacrosse has recently concluded its fifteenth season. MLL has continued to lead lacrosse into the mainstream of competitive team sports. MLL is made up of nine teams: the Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers.

Follow us on... Facebook: Facebook.com/MajorLeagueLacrosse;  Twitter: @MLL_Lacrosse 
Instagram: @majorleaguelax;  SnapChat: MajorLeagueLax
YouTube: Youtube.com/MajorLeagueLax

For media inquiries, please contact:

Michelle Hamada, ViewLift, 917-289-7000 [email protected]
Sheila Francis, MSN, 202.628.3200 x6042 | [email protected]

Photo - http://photos.prnewswire.com/prnh/20160416/356193

SOURCE ViewLift