Viewable Media Recruits Industry Leaders to Expand Sales Team

BOSTON, April 19, 2011 /PRNewswire/ -- Viewable Media, the video ad network of Choice for advertisers, today announced that Yedidiah Teitelbaum, formerly of Google, Hung Nguyen, formerly of Sharethrough, Brenda Coan, formerly of iVillage, and Dave Paquette, formerly of the Omniture Business Unit for Adobe Systems, have joined its sales team. The industry veterans join Marc Schraer, formerly of Google/Doubleclick, Senior Vice President of Sales and Account Management, to increase Viewable Media's sales and client service platform across the east coast, west coast, and midwest regions.

"The response and interest in Viewable Media, the world's first video ad network that systematically drives and measures Earned Media for advertisers, has been incredible even prior to its launch just two weeks ago," said Visible Measures founder and CEO Brian Shin. "Our goal is to provide the very best service to our clients, backed up by the world's best video measurement technology and dataset. We are building a world-class team to support the growing demand from brands who understand the impact of user-initiated viewership and Earned Media. Yedidiah, Hung, Brenda, and Dave will help Marc provide tremendous leadership to our growing Viewable Media team."

Teitelbaum serves as Viewable Media's Vice President of East Coast Sales and Account Management. Prior to joining Viewable Media, Teitelbaum was the Vice President of North American Sales for Innovid, an interactive in-stream video advertising company. Before Innovid, Teitelbaum was Team Lead, Rich Media and Video at Google managing half the east coast sales organization and Senior Account Director Rich Media and Video at DoubleClick.

Nguyen joins Viewable Media as Vice President, West Coast Sales. Before Viewable Media, Nguyen served as the Director of Client Services at Sharethrough, a video distribution company. Prior to Sharethrough, Nguyen was Account Director for Feed Company, another video distribution company. Nguyen has worked on innovative social video campaigns for brands like Lego, Levi's, Microsoft, and others.

Coan assumes the role of Vice President, Midwest Region Sales for Viewable Media. Prior to joining Viewable Media, Coan was the National Sales Director for the Central Region at iVillage, an NBC Universal brand. Coan has also served on the board of the Chicago Interactive Marketing Association (CIMA) since 2002. Prior to iVillage, Coan held roles as Business Development Manager at EyeBlaster, Regional Sales Manager at Endemic Media, and Strategic Account Manager at Google's DoubleClick.

Paquette serves as Viewable Media's Vice President of Strategic Accounts. Before joining Viewable Media, Paquette was the Senior Enterprise, Global Account Manager for the Omniture Business Unit for Adobe Systems. Prior to Omniture, Paquette served as the Director of Business Development at Carat Fusion / Carat Interactive as part of the Global Isobar network.

Viewable Media also announced today that it has opened offices in Chicago, Los Angeles, San Francisco, and London in addition to its headquarters in Boston and office in New York. To contact your regional Viewable Media representative, please visit http://www.viewablemedia.com.

About Viewable Media

Viewable Media is the video ad network of Choice for advertisers. The only network designed to systematically drive user-initiated views and Earned Media at scale, Viewable Media is powered by Visible Measures' industry-leading social video database and measurement platform, patented technologies, and Earned Media video algorithms. By driving user-initiated views and video ad sharing, Viewable Media provides its clients with the highest quality views available in online video. To learn more about Viewable Media and its choice-based video ad network, please visit http://www.viewablemedia.com.

Contact:
Visible Measures
Matt Fiorentino
617-482-0222
[email protected]

SOURCE Viewable Media