Vietnam Operators Ride the 3G Wave, Pyramid Finds

CAMBRIDGE, Mass., Nov. 17, 2010 /PRNewswire/ -- Operators are using 3G as the key technology to drive Vietnam's telecom market growth, just as regulation continues to liberalize, allowing foreign firms greater access to the market.  Due to the proliferation of 3G services, Pyramid expects to see more future growth coming from mobile data services, with a 13.4 percent CAGR through 2015, according to a new report from Pyramid Research (www.pyr.com).

Vietnam: 3G Services and Strong Competition Add Up to a High-Growth Market offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&sc=PRN111710_CIRVIET

Purchase the report here: http://www.pyramidresearch.com/store/CIRVIETNAM.htm?sc=PRN111710_CIRVIET

Until recently, the Vietnam telecom market was monopolistic, with strict controls on foreign ownership of telecom operators, notes Emily Smith, analyst at Pyramid Research. "This year the market has seven MNOs and two MVNOs, and regulation continues to liberalize, allowing foreign firms greater access to the market," Smith says. "Due to the tough competition for market share, rates plunged to the point that it was cheaper this year to subscribe to a 3G service than GPRS."

However, by 2011, the decline in voice revenue will be counterbalanced by the rise in data revenue made possible by the 3G and LTE networks that are being built, allowing transmission of greater traffic volume. "Pyramid expects to see a shift in data traffic away from SMS as other data services gain ground," Smith adds.

"Due to low fixed penetration rates in Vietnam and extremely low 3G tariffs, mobile broad band will quickly gain ground in the market as many consumers will rely on mobile phones for Internet access," explains Smith.

Given the gap between PC and Internet penetration, as well as the low broadband penetration rate, Pyramid sees significant potential for mobile broadband through 3G services.

Vietnam: 3G Services and Strong Competition Add Up to a High-Growth Market is part of Pyramid Research's Asia/Pacific Country Intelligence Report Series and is priced at $990. Download the excerpt here: http://www.pyr.com/downloads.htm?id=18&sc=PRN111710_CIRVIET.  It can be purchased online here (http://www.pyramidresearch.com/store/CIRVIETNAM.htm?sc=PRN111710_CIRVIET) or by emailing us at [email protected].

SOURCE Pyramid Research

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