Video on LTE networks

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Aug 28, 2013, 03:36 ET

NEW YORK, Aug. 28, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Video on LTE networks
http://www.reportlinker.com/p01605740/Video-on-LTE-networks.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Internet_Access,_ISP

Description:
This report analyses the development of video services on LTE networks with a focus on the following key questions:
Which type of video services are currently available on LTE networks?
How is the technical chain evolving in order to take into account growing video traffic?
What are LTE MNO strategies regarding mobile video?
What is the future for eMBMS, the LTE broadcast mode?
How will video traffic evolve on LTE networks?

Region:
World

Keywords:
3G networks, B2B model, B2B2C model, B2C model, CDN, cloud-based video delivery, content management, distributed cloud, eMBMS, fixed networks, HD Video, HEVC, High Efficiency Video Codec, LTE broadcast, LTE carriers, LTE networks, LTE RAN, LTE tariffing, LTE video services, mobile broadband, mobile CDN, mobile data traffic, mobile networks, mobile video demand, mobile video traffic, multicast, multicasting, OTT video, SFN, TD-LTE, telco CDN, traffic management, unicast, video broadcast, video call services, video calls, video distribution, video growth, video on LTE networks, video services, video strategies on LTE, video streaming, video tariffing, video technologies, VoD, China Mobile, Clearwire, Deutsche Telekom, Korea Telecom, KT, LG U+, MetroPCS, Orange, Telefonica, Telstra, Verizon Wireless, Vodafone

This study includes:
- a report
- a slideshow

Contents

1. Executive Summary 9
Video already represents more than 50% of total mobile data traffic 9
Mobile video technical chain evolutions 9
Video distribution on LTE networks 9
Video services development on LTE networks 9
Traffic forecasts 9
1.1. Video already represents more than 50% of total mobile data traffic 10
1.2. Mobile video technical chain evolutions 10
1.3. Coding formats for mobile video 10
1.4. Video distributing on LTE networks 10
1.5. Video service development on LTE networks: innovation and growing adoption 11
1.6. Traffic forecasts 13

2. Evolution of mobile video technical chain 14
2.1. Video technical parameters on fixed and mobile networks 14
2.1.1. General aspects 14
2.1.2. Fixed networks 15
2.1.3. Mobile networks 16
2.2. Video technologies 16
2.2.1. Production 16
2.2.2. Protocols 17
2.2.3. Transrating and transcoding 18
Transcoding 18
Adaptive streaming is gaining traction 19
JIT delivery is gaining traction too 22
2.2.4. Formats and codecs 23
Formats 23
Codecs 24
HEVC introduction for quality increase or bandwidth savings 24
2.3. Content management 25
2.3.1. Storage 25
2.3.2. Towards cloud-based video delivery 26
Optimising traffic streams 26
2.4. Mobile video distribution technologies 27
2.4.1. Unicasting (point-to-point) 27
Benefits of LTE for video services 28
LTE development 29

Managed/unmanaged (over-the-top) 32
2.4.2. Mobile CDN 32
CDN definition 32
Optimised coding rather than a dedicated architecture 33
Telco CDN, with mobile CDN features? 35
Converged solution 36
2.4.3. Multicasting 37
2.4.4. Main trends 38
Towards a distributed cloud in the LTE RAN? 38
Traffic management: towards differentiated QoS? 38

3. Video services over LTE networks: innovation and growing adoption 42
3.1. Mobile data traffic and video growth 42
3.1.1. Main drivers 42
3.1.2. Facts and market Figures 43
Geographical disparities 44
Mobile video traffic growth 45
Drivers of mobile video demand 45
Constraints on mobile video growth 47
3.2. Video distribution value chain 48

3.3. Benchmark of video offers 49
3.3.1. Verizon Wireless 49
3.3.2. MetroPCS 51
3.3.3. MetroPCS RCS: joyn 52
3.3.4. European telcos 53
Telefonica, Orange and Vodafone in Spain 53
Deutsche Telekom and Vodafone in Germany 54
3.3.5. South Korean operators 54
Example of LG U+ 54
KT 56
3.4. Comparison of video strategies on LTE 57
3.4.1. Positioning of LTE video services 57
3.4.2. Models adopted by operators 58
B2C model 58
B2B Model 59
B2B2C model 59
3.4.3. VoD and video streaming services 60
3.4.4. Video call services (RCS) 61
3.4.5. Summary: strategies for LTE video services 62
3.5. Impact of video growth on mobile tariffing 63
3.5.1. Current LTE tariffing 63

3.5.2. Expected evolution of tariffing 64
Evolution of video tariffing 64
Impact on current pricing structures 64
3.6. LTE for fixed services 67
3.6.1. Status and regulatory aspects 67
3.6.2. LTE for fixed services offers 68

4. LTE Broadcast likely to play a key role in the medium term 72
4.1. eMBMS 72
4.1.1. Definition 72
Reasons for MBMS failure 73
4.1.2. eMBMS 73
Use of SFN 73
Any interference? 74
Use of multicast 74
4.2. Latest industry moves 75

4.2.1. USA 75
Verizon Wireless 75
Clearwire (Sprint Nextel) 75
4.2.2. Asia-Pacific 75
China Mobile 75
Korea Telecom 75
Telstra 75
4.3. LTE broadcast: why operators should jump in? 76
4.3.1. A favourably evolving ecosystem 76
Easy implementation 76
Rapidly maturing ecosystem 76
Savings on network capex 77
4.3.2. Prospects 77
Live event services 78
Customised marketing actions 78
Better OTT videos experience 79
4.4. LTE broadcast in low-density areas 80
4.5. TD-LTE for LTE broadcast 81
4.5.1. The TD-LTE ecosystem: waiting for the Chinese licenses 81
4.5.2. Operating principle and technology description 82
4.5.3. Pros and cons 82
4.5.4. Deployments 83
Video broadcast trial 84

5. Video traffic on LTE networks - forecasts 85
5.1. Factors linked to video usage on LTE networks 85
5.2. Forecasts: video traffic on LTE networks 87

Tables

Table 1: Network requirements for video applications, over fixed network 15
Table 2: Network requirements for video applications, over mobile network 16
Table 3: Features of HTTP and RTSP 17
Table 4: ABR features 19
Table 5: Major player initiatives in ABR streaming 20
Table 6: Synthesis of ABR streaming technologies 22
Table 7: Comparison of the different approaches to streaming 23
Table 8: Key factors for development 25
Table 9: Storage strategies 25
Table 10: Bitrates and capacity for each type of network technology 28
Table 11: Mobile technologies specifications 28
Table 12: Level of 3G and LTE adoption at end-2012 (in terms of subscribers) 30
Table 13: LTE-Advanced performances 31
Table 14: LTE-Advanced front-runners – first implementations 31
Table 15: Traffic and revenues for mobile services 40
Table 16: Drivers and limitations related to Content caching in the mobile network 41
Table 17: Verizon Wireless Share-Everything plans 50
Table 18: MetroSTUDIO fees 52
Table 19: Strategic positioning of operator offerings 57
Table 20: Mobile video business models 61
Table 21: Adoption of video call services within RCS 62
Table 22: Verizon HomeFusion plans 69
Table 23: Vodafone LTE Home plans 70
Table 24: 'Home Broadband' plan 71
Table 25: Strategic positioning of the new eMBMS services 79
Table 26: Frequency Band of 3GPP LTE TDD mode 82
Table 27: Network capacity units 85
Table 28: Drivers and barriers to video use on LTE networks 86
Table 29: Typical and maximum bit rates for delivering video streaming on LTE devices 86
Table 30: Total mobile annual traffic (2013-2017) 87
Table 31: LTE video traffic (2013-2017) 88

Figures

Figure 1: Traffic management solutions 11
Figure 2: Strategies for LTE video services 12
Figure 3: Technical video distribution channel 14
Figure 4: How video download, progressive download and streaming work 17
Figure 5: Relationship between distance from the cell and download speed 18
Figure 6: Matching bandwidth changes to maintain QoS 19
Figure 7: SVC codec illustration 21
Figure 8: Operating principle 22
Figure 9: Properties of mobile video techniques 24
Figure 10: HEVC specifications and impacts 25
Figure 11: Key factors for development 25
Figure 12: Converged head-end and cloud delivery 26
Figure 13: The Envivio strategy 27
Figure 14: Different latency levels of cellular technologies 29
Figure 15: LTE subscriptions forecasts 30
Figure 16: How a CDN works 33
Figure 17: Akamai mobile architecture for the iPhone 34
Figure 18: Description of traffic optimisation 34
Figure 19: Ability to cache based on position in the mobile network 35
Figure 20: Telco CDN used to converge KDDI fixed and mobile networks 36
Figure 21: Cisco Mobile Videoscape 36
Figure 22: How multicasting works 37
Figure 23: Akamai strategy regarding caching implementation 38
Figure 24: Traffic management solutions 39
Figure 25: Incentives to prioritise premium Content 40
Figure 26: Objectives of Ericsson and Akamai partnership 40
Figure 27: Evolution of monthly mobile data traffic 2011 – 2013 43
Figure 28: Mobile monthly data traffic by geographical region 2011 – 2012 44
Figure 29: Mobile monthly data traffic by usage 2011 – 2012 45
Figure 30: Growth in video traffic 45
Figure 31: US data traffic by technology and apps 46
Figure 32: Monthly mobile data traffic per device type 46
Figure 33: Estimation of GBs consumed per hour of streamed video 47
Figure 34: LG U+ LTE network roadmap 48
Figure 35: Value chain of video distribution 49
Figure 36: Video providers for VW LTE subscribers 50
Figure 37: Viewdini application 51
Figure 38: MetroSTUDIO service 52
Figure 39: MetroPCS joyn 53
Figure 40: U+HDTV service 55

Figure 41: LG U+ RCS 55
Figure 42: LG U+ and SK Telecom LTE plans 56
Figure 43: Olleh Navi app 56
Figure 44: Scheme of the B2C model 58
Figure 45: Carrier revenue structures in B2C model 59
Figure 46: Scheme of the B2B model 59
Figure 47: Scheme of the B2B2C model 60
Figure 48: Carrier's revenue structure in the B2B2C model 60
Figure 49: Strategies for LTE video services 63
Figure 50: LTE main pricing structures 64
Figure 51: Average revenue per GB 65
Figure 52: Capex and opex per MB, 2010-2015 65
Figure 53: Swisscom Infinity plans 66
Figure 54: Evolution of average data consumption of Infinity subscribers (Grey: 3 months before acquiring the new plans. Blue: 3 months after acquiring Infinity plans) 66
Figure 55: Digital Agenda targets 67
Figure 56: Verizon HomeFusion 69
Figure 57: Verizon HomeFusion data calculator 69
Figure 58: Home Broadband router 70
Figure 59: LTE and 3G+ coverage of NetCom 70
Figure 60: How MBMS works 72
Figure 61: Dynamic allocation of spectrum to unicast and broadcast 73
Figure 62: SFN operating principle 74
Figure 63: HetNet Architecture 76
Figure 65: Main business cases 78
Figure 66: Super Bowl XLVI Wifi usage in February 2012 79
Figure 67: Rural DSL download rate segmentation (Dec. 2010) 80
Figure 68: Downlink speeds with eMBMS according to Qualcomm study 81
Figure 69: Cellular technology supported by Snapdragon S4 (Qualcomm) 83
Figure 70: Video broadcast trial on TD-LTE - experiment in China 84
Figure 71: LTE subscriptions forecasts 87
Figure 72: Mobile video share of the mobile traffic (%) 88