VIDEO from Synaptic Digital and General Motors: Automakers Step Up Their Design Game

NEW YORK, April 9 /PRNewswire/ -- In the competitive automotive market, how a car looks plays a key role in consumer choice. Despite the latest technologies, cool gadgets and improved fuel economy, drivers still have an emotional connection to the vehicle they buy. And with many surveys showing that quality differences among automakers is virtually non-existent, design becomes the biggest differentiator.

See video from General Motors at: http://inr.mediaseed.tv/oneClip_C/?feed=WTD6XxshuzmQ53JI7NCMM4wqwyWeIS6Z

To acknowledge individual brand achievements, Kelley Blue Book announced their annual Brand Image awards. They compiled the elite list by surveying 12,000 people on attributes about every vehicle on the road. And in a surprise win, Chevrolet picked up the award for Best Non-Luxury Exterior Design, which GM design chief, Ed Welburn attributes to the brands athletic stance and cohesive look across all models.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

04NY10-0727

SOURCE Medialink; General Motors

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED