VIDEO from Synaptic Digital and General Motors: An American Icon is Back

NEW YORK, July 8 /PRNewswire/ -- Once synonymous with the family sedan, one of America's oldest car brands is getting a new identity. As part of a total brand transformation, Buick will roll out the Regal nameplate for the first time in six years.

See video from General Motors at: http://inr.synapticdigital.com/oneClip_C_105/?feed=cocsnrF9GAuvtCJNgjM7jY5qoJEu_8z3

In fact, the sportier 2011 Regal is getting a lot of buzz from both drivers and industry insiders. Branding itself as a premium sport sedan, Buick hopes to target a younger generation of consumers. The new version is sleeker and more aerodynamic than previous models with an eco-friendly four-cylinder engine replacing the traditional V6. In addition, it's equipped with luxurious interiors and state-of-the-art technologies like interactive driver control systems that adjust to the driver's style.

Drivers can test drive the Regal at local dealerships now and will be able to post video reviews, good and bad, to a social media website later this month.

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

05NY10-0745

SOURCE Synaptic Digital; General Motors

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