VIDEO from Siemens and Synaptic Digital: Wasting Water Everywhere and Not a Drop to Spare

NEW YORK, Jan. 27, 2011 /PRNewswire/ -- Did you know that it takes 140 liters of water to produce one cup of coffee and almost 500 gallons to produce a pair of blue jeans?  From over-flushing the toilet to taking long showers to washing laundry frequently, Americans are notorious for throwing water down the drain.  Water conservation is increasingly becoming an important concern and, according to government statistics, 36 states are anticipating water shortages by 2013.

See video from Siemens at: http://inr.synapticdigital.com/siemens/CitiesSaveWater

On January 19th, Michael Costello, a water expert, helped viewers reduce their water footprints by turning everyday activities into water conserving strategies that can help save the environment and also save money.   He discussed what your city and its communities can do to conserve this valuable resource.  He talked about what businesses are doing to reduce their water footprints, the role of technology in providing a solution for cities and the challenges communities face with regard to scarcity, infrastructure and funding.  Michael's helpful tips include how to cut consumption from installing water-saving toilets and showerheads to closing the tap while you brush your teeth.  For example, a two-minute shower uses 4 – 12 gallons of water while a ten-minute shower can use up to 60 gallons!

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

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SOURCE Synaptic Digital; Siemens