Video Content Coming to Facebook: The Big Autoplay Question

News provided by

Apr 19, 2013, 08:00 ET

BOSTON, April 19, 2013 /PRNewswire/ -- Facebook's long-promised video ads will be hitting the social network this summer, offering marketers the ability to show video content limited to 15 seconds. Marketing executives who have seen the new feature divulged several other interesting facts: Facebook will be selling four daily slots starting in June and July. Each slot will target a different audience, such as women or men over or under 30. Autoplay content is controversial, to put it mildly. When the service goes live this summer, marketers will have a tough decision to make. Read more about this controversial new feature at The Content Standard.