Victorinox Tomo—Swiss Precision Meets Japanese Design

NEW YORK, July 26, 2011 /PRNewswire/ -- Victorinox Swiss Army, known worldwide as the creator of the Original Swiss Army Knife, announces the launch of the Victorinox Tomo series. The new collection puts a modern twist on the classic pocket tool, capturing the essence of the best selling Classic, while featuring a rectangular shape and sleek design.

(Photo: http://photos.prnewswire.com/prnh/20110726/CL40956 )

Tomo, which means 'friend' and 'companion' in Japanese, combines contemporary design from Japan with the ingenuity of the Original Swiss Army Knife. It is a contemporary and eye-catching accessory for both men and women, and can fit in any pocket or bag or be worn on a key chain. The Tomo is available in white, pink, lemon yellow, mint green, capri blue, apple green and Victorinox red at selected retailers and swissarmy.com.

The functions are well-known, the shape is new. Victorinox Tomo gives the characteristic shape of the pocket knife a completely new look without compromising any of its tried and tested functions. Behind the unusual cover lies the must-have implements of any Swiss Army knife—a blade, a nail file with cleaner and scissors. With the carrying pouch made of 100% recycled and reusable pulp, the Tomo conveys the ecological philosophy of sustainability that Victorinox stands behind.

The design and packaging are the work Japanese designer Kazuma Yamaguchi. His designs are just as useful as they are aesthetically appealing, and are featured in the Museum of Modern Art (MOMA) in Los Angeles and other design shops under the design label ABITAX.

To view and download images of the Tomo collection, click here.

About Victorinox Swiss Army

Victorinox Swiss Army produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler's business in 1884 and, a few years later, designed the legendary "Original Swiss Army Knife".

SOURCE Victorinox Swiss Army

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