Victoria's Secret PINK and Major League Baseball Properties Announce New Co-Branded Collection

COLUMBUS Ohio, March 15 /PRNewswire/ -- Victoria's Secret (VS) PINK and Major League Baseball Properties (MLBP) today announced the launch of an exclusive assortment of co-branded merchandise featuring the names and logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100315/NY70507-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100315/NY70507-b)

This unique line features VS PINK's highly recognizable brand iconography outfitted with the names and logos of 11 Major League Baseball teams.  The collection will launch on March 16, 2010 in more than 100 Victoria's Secret stores spanning each of these teams' markets, as well as on www.victoriassecret.com. The co-branded merchandise will include tees, sweats, hoodies, tanks and shorts.  

"Major League Baseball continuously seeks opportunities to provide our female fans, one of the most important segments of our fan-base, with new ways to display their pride in their favorite team," said Howard Smith, Senior Vice President, Licensing, Major League Baseball.  "Victoria's Secret PINK features high-quality, fashionable products and we are thrilled to bring fans this co-branded collection.  We are confident this line will appeal to our fans as we get ready to start our 2010 season."

About Victoria's Secret PINK

Launched in 2004, Victoria's Secret PINK is a fully articulated lifestyle collection for young women. The VS PINK Collegiate Collection was launched in July 2008 and is an exclusive assortment of collegiate co-branded merchandise that features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel.  To learn more information about the exclusive VS PINK MLB or Collegiate Collection, visit www.vspink.com.  

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

SOURCE Victoria's Secret PINK