Victoria Fine Foods Names Natural/Specialty Sales (NSS) as US Sales Agency

NEW YORK, Dec. 4, 2014 /PRNewswire/ -- Victoria Fine Foods (VFF), the #1 slow kettle cooked pasta sauce manufacturer in the US, announced today that it has named Acosta, the leading full-service sales and marketing agency in the consumer packaged goods industry, as its U.S. sales agency.    

As the next step to bring the Victoria brand nationally, VFF is transitioning from regional brokers to Acosta's Natural Specialty Sales (NSS) division. This new collaboration provides VFF with a powerful partner to generate retailer distribution and support for its premium pasta sauces in national supermarket chains, as well as the growing natural food stores and specialty gourmet stores. 

"Acosta represents the most prestigious brands in the food industry and our partnership proves their inherent belief in the ability to significantly grow Victoria's line of premium pasta sauces," indicated Tim Shanley CEO of VFF. "We selected Acosta's NSS division due to their ability to provide us the attentive focus we need through trusted leadership, extensive reach, critical tools / expertise and proven results in this category. Just as important to us, was their belief in our on-trend product and positioning. It truly is a mutual partnership."

"Occasionally, we find a product, a brand, a company and a team that is primed for growth," said Mike Anderson, president of Acosta Natural Specialty Sales. "When we looked at Victoria we felt we found 'gold in a jar.' The product is exceptional.  Their sauce is made with the same fresh ingredients one would use at home and it's slow kettle-cooked in small batches at their innovative facility in Brooklyn. These are major points of difference vs most major brands of pasta sauce. That alone is usually a winner.  But then the Victoria team launched the most innovative new packaging in the industry with the ingredients on the front of the label and supported it with a compelling marketing campaign that is already working. It all comes together under the brand essence of 'Ingredients Come First.'  We are extremely confident in our ability to grow the Victoria brand nationally."

About Victoria Fine Foods
Victoria Fine Foods (www.victoriafinefoods.com) is a Brooklyn- based company founded in 1929. As the #1 slow kettle cooked pasta sauce manufacturer in the U.S., Victoria uses fresh ingredients for their specialty Italian sauces and condiments. Using traditional cooking methods, Victoria sauces are slow kettle-cooked in small batches to ensure rich flavor and a homemade taste. Committed to their values of quality, honesty, authenticity, and community, Victoria believes that ingredients come first.

ABOUT ACOSTA SALES & MARKETING
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For more than 85 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. Visit www.Acosta.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/victoria-fine-foods-names-naturalspecialty-sales-nss-as-us-sales-agency-300005233.html

SOURCE Victoria Fine Foods

Related Links

http://www.victoriafinefoods.com

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