Victoria Distillers Debuts Newest Release, Empress 1908 Gin
The All-Natural, Color Changing Gin
NEW YORK, June 9, 2017 /PRNewswire/ -- In anticipation of its July 1 release in the United States, Victoria Distillers of British Columbia announces its latest addition to their craft portfolio, Empress 1908 Gin. Empress 1908 Gin is a hand-crafted, all-natural, indigo blue spirit. During the distillation process, it is infused with the vibrantly tinted butterfly pea blossom, which creates a distinctive, indigo blue hue. With the addition of citrus or tonic, Empress 1908 Gin is transformed from its breathtaking indigo blue hue to monarch purple and then rose petal pink.
Inspired by the renowned tea and cocktail programs of the Fairmont Empress Hotel of Victoria, Empress 1908 Gin is an original, shaping its own story as a fearless provocateur, a mystery in a bottle. Hand crafted in small batch copper-pot stills, this is a gin with phenomenal depth and boldness of spirit. Gently refined, nuanced and enduring.
"We are thrilled to be launching Empress 1908 Gin in the United States," remarked Peter Hunt, President of Victoria Distillers, "and will be announcing our distribution partnership details shortly. Empress will launch this summer in New Jersey, New York, Connecticut, Florida and California, with other states to follow."
This innovative product has the full capacity to inspire and captivate. Empress 1908 Gin is timeless yet ever-changing, and preparing to make its mark in the spirits sector. Our motto sums up our ideals perfectly: "Live Colorfully." www.empress1908gin.com
About Victoria Distillers: Established in British Columbia, Canada in 2008, Victoria Distillers works with iconic local destinations to create premium cocktail spirits that reflect a sense of place. Well known in British Columbia (producer of second most sold premium Gin behind Hendricks), Victoria Distillers' creative efforts are rooted in Canada's West Coast culture. As one of Canada's oldest, small-batch spirits companies, Victoria Distillers is known for its drive for innovation and distinctive product line.
About FMG: Foundations Marketing Group (FMG) is a New York based, brand development agency representing Victoria Distillers' Empress 1908 Gin. FMG's leadership consists of experienced international executives with diverse wine and spirits industry backgrounds, providing clients comprehensive market strategies for success.
MEDIA INQUIRIES
Andrew Matthews
Foundations Marketing Group
[email protected]
T: 212.537.9363
SOURCE Victoria Distillers
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