Vibes Media Taps AOL Third Screen Media Engineering Team

CHICAGO, March 9 /PRNewswire/ -- Vibes Media, the mobile marketing leader since 1998, today announced that it has added a number of key members from the AOL Third Screen Media engineering team to its growing roster of 75 employees. Rishi Bhatia, former head of engineering for Third Screen, is joining Vibes Media under the same title where he is in charge of guiding and executing the evolution of the company's mobile marketing platform. Also joining Vibes from Bhatia's team at Third Screen are Mark Hoffman as architect and Varma Vetukuri as senior QA engineer.

"Mobile marketing, while quickly evolving, is also a complex endeavor at which many have attempted and failed," said Jack Philbin, president and co-founder of Vibes Media. "Over the past decade, we've developed one of the only successful approaches to this quickly evolving market, counting more than 50,000 campaigns. 2010 promises to be a record year for Vibes Media and we saw an important opportunity to enhance our team with the deep technical talent that Rishi, Mark and Varma offer."

A senior executive with more than 15 years of experience in technological innovation, Bhatia was most recently the head of engineering for Third Screen Media, the mobile engineering subsidiary of AOL. Third Screen Media, acquired by AOL in 2007, was the first to create a mobile ad network and offer an integrated and scalable platform for connecting mobile ad buyers and sellers. Bhatia was responsible for the engineering division and product delivery of mobile advertising, successfully rebuilding the entire engineering organization after the acquisition. Prior to Third Screen Media, Bhatia spent a long career with Computer Associates, ultimately as director of development engineering. In that role, he reduced the development cycle for his products by 70 percent while overseeing product delivery for multiple solutions.

"Joining the team was an easy decision. Vibes Media is one of the few bright stars in this crowded and fragmented mobile marketing category," said Bhatia. "No other company is poised to win in this market like Vibes. They view mobile marketing at least two years out – and they have aligned tightly with this vision."

Mark Hoffman was previously the lead architect at Third Screen Media. Hoffman has more than 20 years of experience as an IT professional, in both software development and computer networking. Prior to Third Screen Media, Hoffman was a senior software engineer at GeoTrust, Inc., a VeriSign company and leading certificate authority, among a number of other category leaders such as KPMG and State Street Corp. Varma Vetukuri is a seasoned IT veteran in software testing, instrumental at Third Screen Media in testing software at a scale to meet mobile carrier's service level agreements. Prior to that, he held engineering QA positions with Syser, Inc. and Bell Canada.

"The addition of Rishi and his team marks the beginning of an important innovation cycle for Vibes. Over the next few months we will be revealing a number of major initiatives that will advance the mobile marketing and mobile advertising landscape," added Philbin.

About Vibes Media

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories.   Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device.  Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards.  The company's clients include Verizon, Diageo, Best Buy, AT&T, Sprint, Red Box, Miller Coors, T-Mobile, Accuweather, Tribune, Gannett, Sinclair Broadcast, Emmis, CBS, Gray Broadcast, BET, MTV, MSG, Entercom, and dozens of NBA, NFL, NHL and MLB teams.   To learn more about Vibes, visit www.vibes.com.

SOURCE Vibes Media

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