Viamedia Partners With Skyline Membership Corporation In New Ad Deal
Viamedia to Expand Its Charlotte Roster
NEW YORK, June 27, 2016 /PRNewswire/ -- Viamedia, the television industry's largest independent cable TV ad management company, announced today that it has partnered with Skyline Membership Corporation to represent cable advertising sales for SkyBest TV throughout the Charlotte, North Carolina market.
"Viamedia has proven itself to be a leader in advanced advertising solutions for linear television," said Skyline Membership Corporation CEO Jimmy Blevins. "This is an ideal collaboration for both companies, which we're confident will benefit our subscribers and local businesses alike across Charlotte."
SkyBest TV provides a broad range of telecommunications services, including broadband internet services, business systems, network solutions, security systems and digital TV services. The company is continuing efforts to extend fiber-to-the-premise (FTTP) technology to their customers, including advanced broadband TV services.
"Like Viamedia, Skyline Membership Corporation understands the value and significance of local businesses," said Viamedia CEO Mark Lieberman. "We're confident this will be a fruitful partnership for both companies, as Viamedia can help grow Skyline Membership Corporation's TV ad sales while delivering the top-quality services businesses need."
The new partnership with SkyBest TV adds to Viamedia's growing footprint in the Charlotte market, where Viamedia already represents television ad sales for MI-Connection. Viamedia currently manages the sales and operational background functions for cable companies across 71 designated market areas (DMAs) in 32 states.
About Viamedia
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
About SkyLine Membership Corporation
Established in 1951, SkyLine Membership Corporation is a member owned cooperative which provides a variety of telecommunications services to customers in Alleghany, Ashe, Avery and Watauga counties in North Carolina and Johnson County in east Tennessee. Its wholly‐owned subsidiary, SkyBest Communications, offers de‐regulated products and services, including broadband Internet services, voice services, business systems and networking solutions, home/business security monitoring and medical alert, digital TV service and home automation/surveillance.
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SOURCE Viamedia
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