Viamedia CEO Mark Lieberman Appointed to Cabletelevision Advertising Board of Directors

Leading Independent Ad Sales Operator to Join Prominent Group of MSO's and Cable Networks on CAB Board

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Oct 27, 2014, 09:00 ET

NEW YORK and LEXINGTON, Ky., Oct. 27, 2014 /PRNewswire/ -- Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced that President & CEO Mark Lieberman has been appointed to serve on the board of directors of the Cabletelevision Advertising Board (CAB).

"It is an honor to be appointed to the leadership board of CAB and to contribute to the unified voice of the cable advertising sales industry that advocates for more ad revenue, better ad processes and leveraging advanced technologies," said Lieberman. "Viamedia is excited to participate in critical decisions that can positively impact the television industry generally and the cable industry specifically."

"Mark will play a vital role on the CAB board," said Sean Cunningham, President and CEO, Cabletelevision Advertising Bureau. "His insight and expertise in the cable advertising and advanced technology arena will be an invaluable addition and I look forward to his guidance and input."

CAB's member organizations include virtually all of the national and regional ad-supported cable networks; system operators and interconnects representing more than 90 percent of all U.S. cable subscribers; and suppliers to the cable advertising business.

Lieberman's appointment to the board of the CAB puts Viamedia among an elite group of cable MSO and network ad sales leaders including: ABC Family, AMC Networks, AT&T AdWorks, BET, Bright House Networks, Cable ONE, Charter Communications, Comcast Spotlight, Cox Media, Inc., Discovery Network, ESPN, Fox Cable Networks, Fox News / Fox Business, GSN, MLB, NBC Universal, Scripps Networks, Suddenlink, The Hallmark Channel, Time Warner Cable, Turner Broadcasting, Verizon FiOS and Viacom Media Networks.

All of these organizations actively work together through CAB to further increase awareness of the power of cable as an advertising medium; and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.-nationally, regionally and locally.

ABOUT VIAMEDIA
Headquartered in New York City, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com

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SOURCE Viamedia