Viajes El Corte Ingles Selects Santa Cruz Communications as Its Agency of Record for the Opening of Its New U.S. Headquarters

LOS ANGELES, June 6, 2011 /PRNewswire/ -- Santa Cruz Communications, a public relations agency that specializes in the Hispanic market with offices in Miami and Los Angeles, announced today the addition of Spanish leading travel company, Viajes El Corte Ingles, to its client roster. Santa Cruz Communications will provide national consumer and trade media relations support and will be responsible for the coordination and execution of the events surrounding the opening of the company's U.S. headquarters in Miami and the launch of TripCruises.com.

"We are thrilled to have Viajes El Corte Ingles among our exclusive roster of clients. Viajes El Corte Ingles is the leading travel company in Spain and it's expanding its footprint in the U.S. The dynamic brand is in the middle of a very successful international expansion strategy and we are proud to be a part of this effort in helping the company position itself within the U.S. general and Hispanic markets," said Claudia Santa Cruz, President of Santa Cruz Communications.

As part of its international expansion strategy, Viajes El Corte Ingles is establishing its new U.S. headquarters in Miami, FL. The company is also launching TripCruises.com, a new online platform to market cruises that will be available for the first time to consumers in the U.S.

Viajes El Corte Ingles, S.A. is a subsidiary of Grupo El Corte Ingles, one of the largest business conglomerates in Spain. Viajes El Corte Ingles management model is based on a policy of personalized attention to customers in both private and business sectors. The company is the top travel agency in Spain with more than 827 offices, positioning it as a leader in the industry. At an international level, the company has 96 offices in 19 countries, including France, Belgium, Portugal, Italy, the United States, Chile, Mexico, Argentina, Peru and the Dominican Republic. For more information, visit: www.ecivacations.com.

With over ten years serving the U.S. Hispanic market, Santa Cruz Communications, Inc. offers communications and public relations services to a variety of industries, including entertainment, education, lifestyle, beauty and fashion, among others. Its vast experience in the development and implementation of strategic campaigns, as well as its proven track record in producing and executing prestigious events, have earned it an excellent reputation in the Hispanic market.  With offices in Miami, Florida and Los Angeles, California, Santa Cruz Communications offers highly personalized consulting and specially designed services that obtain a higher return on investment and strengthen a client's brand or product. For more information, please visit www.santacruzpr.com.

SOURCE Santa Cruz Communications, Inc.

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