Veteran Home Shopping Celebrity Judy Crowell Joins JTV

Crowell to Headline Stratify™ and Blooming Jewels™ Collections

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Sep 27, 2011, 11:10 ET

KNOXVILLE, Tenn., Sept. 27, 2011 /PRNewswire/ -- Jewelry Television® (JTV) announced that veteran home shopping celebrity Judy Crowell has joined JTV as a guest host. Crowell, who worked as on-air host at QVC for 15 years and also enjoyed stints at HSN and ShopNBC, will begin appearing on JTV on September 29th to represent JTV's proprietary Stratify™ and Blooming Jewels™ Collections.

Exclusively produced for JTV, Stratify™ is a collection of stylish jewelry offering the same look, feel and allure of yellow, white or rose gold without the associated high prices. The name Stratify™ signifies that each piece is layered in precious 18 karat gold over .925 sterling silver. 18 karat gold, which is 75% pure gold, is one of the most desirable gold karatages to own.

Crowell will also represent Blooming Jewels™, a dazzling collection of flower design jewelry featuring an array of colored gemstones. The same 18 karat gold over .925 sterling silver applies to this collection which showcases colored gemstones including rhodolite garnet, peridot, pink tourmaline, sky blue topaz, African amethyst, and citrine.

"As gold prices continue to soar, we pledge to bring jewelry enthusiasts the jewelry they love at affordable prices," said Pat Bryant, Chief Marketing Officer at JTV. "We're thrilled to have Judy Crowell on board to represent Stratify™ and Blooming Jewels.™ She understands jewelry trends and the home shopping industry as well as anyone in the country," he said.

"When I saw the beauty and affordability of Stratify™ and Blooming Jewels™ I knew I wanted to be involved," said Crowell. "JTV is the most exciting place to shop for the latest designs in jewelry and gems and both collections are top of the line," she said.

About Jewelry Television®

Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fourth largest jewelry destination on the internet according to Internet Retailer's Top 500 Guide for 2009. For more information, visit JTV.com.

About Judy Crowell

Judy Crowell, former host of QVC and HSN, is an expert in gemstones, silver, gold, fashion, beauty and fitness with more than 25 years experience in the television shopping industry. A Fashion Trend Forecaster, Crowell has traveled extensively to worldwide trade shows and witnessed first-hand the gemstone mining operations in Brazil, Bolivia, Australia, China, Nevada and Arizona. For more information, visit www.judycrowell.com.

SOURCE Jewelry Television