Veteran Content Creator Helen Swenson Becomes AccuWeather's Chief Content Officer
Swenson brings more than two decades of experience in content development, strategic programming and production to AccuWeather's award-winning weather platforms.
STATE COLLEGE, Pa., June 24, 2022 /PRNewswire/ -- AccuWeather, the most accurate and most used source of global weather forecasts and warnings, today announced the addition of veteran content creator Helen Swenson to its dynamic leadership team as Chief Content Officer effective June 13, 2022. Swenson comes to AccuWeather from her previous role as Vice President of Content at NY1 Spectrum News.
Reporting to Kurt Fulepp, AccuWeather President of Digital, Swenson will direct strategy for all content initiatives across AccuWeather's multiple award-winning platforms and formats, including the AccuWeather Network, AccuWeather NOW™ streaming service and all digital content on the AccuWeather.com® website and award winning mobile app. This includes holistically overseeing the seamless integration of the AccuWeather brand story, weather, lifestyle and scientific insights into content across each AccuWeather ecosystem, for all audiences.
Swenson's content, strategic programming and production career spans several decades of leading various content teams. In addition to her tenure at NY1 Spectrum News, where she served for more than two years, previous roles include Senior Vice President of Programming at The Weather Channel, President and General Manager of WIAT in Birmingham, Creator and Executive Producer of the nationally syndicated talk show, "Sister Circle Live," and as News Director for both KIRO-TV and WPEC-TV. She has also held several news executive positions within Cox Enterprises.
"I am thrilled to welcome Helen to implement her uncompromising, strategic vision for AccuWeather," said Fulepp. "Her outstanding track record and impressive background as a renowned content visionary and media executive will go a long way to strengthen our brand and better serve our loyal and growing global audience. Helen is a genuine fan of AccuWeather, and importantly, she has the perfect mix of experience in breaking news, live programming and editorial specials to take our cross platform content offering to new heights."
Said Swenson, "I am delighted to have AccuWeather serve as this next chapter in my career. This year celebrating 60 years in business, AccuWeather is a known, 'tried and true' historic brand that has stood the test of time for the honorable purpose of saving lives and helping people, businesses and communities prosper. Joining this team is truly an honor and I look forward to contributing to its explosive growth."
Swenson also has considerable leadership experience, having served as a board member of NATAS Southeast Chapter and has been a member of the National Association of Black Journalists, the National Lesbian and Gay Journalists Association, the Asian American Journalists Association, the National Association of Hispanic Journalists, and the Human Rights Campaign.
AccuWeather reaches more than 1.5 billion people worldwide through its digital and media properties across all platforms and serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.
The AccuWeather Network, carried on Spectrum, DirecTV, Verizon Fios, Frontier and other cable systems, has earned multiple accolades since its launch in 2015, including most recently, 2022 Cablefax Program Awards, seven Telly Awards in various categories in 2021 and 2022, and 2021 Digiday Media Awards.
AccuWeather NOW™ streaming service launched in 2021 and is currently available to more than 236 million active users via Roku, Xumo, Plex, LG, Redbox, Amazon Freevee and other streaming platforms.
The AccuWeather app, which was redesigned and released in 2020, won three prestigious awards by the World Meteorological Association, including the top category of "Best Design and Presentation of Information, User-Friendliness; Access and Customization" (Private Sector); as well as "Best User Interface and Data Representation" (Innovation); and "Best Weather Warnings" (Private Sector). In 2022 alone, the AccuWeather app's MinuteCast® won the Webby's People's Voice Award amidst the biggest turnout in Webby Awards History and was ranked as the "Best Weather App Overall" by ZDNet and the "Best Live Forecasts" by BestApp.com.
About AccuWeather
AccuWeather®, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as the AccuWeather.com® website and AccuWeather mobile application, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel and AccuWeather NOW™ streaming service. AccuWeather For Business serves more than half of Fortune 500 companies and thousands of businesses globally.
AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather's many innovative and award-winning features available free to the public are MinuteCast® forecasts with Minute by Minute® updates and Superior Accuracy™, the patented AccuWeather RealFeel® temperature and current conditions, and AccuWeather RealImpact™ scale for Hurricanes. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Dr. Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.
AccuWeather, AccuWeather.com, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, Up to the Minute, and WinterCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, RealFeel Shade, AccuWeatherIQ, RealImpact, AccuWeather RealImpact Scale, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, AccuWeather NOW, and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names, and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at the Apple store.
Visit accuweather.com for the most accurate hyperlocal forecasts, weather news and information.
Rhonda Seaton
310.508.0799
Bill Bagley
781.530.6863
[email protected]
385 Science Park Road
State College, PA 16803-2215
accuweather.com
SOURCE AccuWeather
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