Verve Coffee Roasters Opens First Cafe In Los Angeles In Collaboration With Juice Served Here

SANTA CRUZ, Calif., Feb. 10, 2015 /PRNewswire/ -- Verve Coffee Roasters announced today the opening of its first Southern California cafe in Downtown Los Angeles' Fashion District.  The brand is partnering with Los Angeles-based cold-pressed juice company Juice Served Here on the 1,600 square foot concept cafe, located within the historic 833 Spring Street property adjacent to Downtown's burgeoning Broadway Corridor. The Spring Street location is the first of four Verve cafes opening throughout different neighborhoods in Los Angeles over the next year and marks Juice Served Here's fourth location.

Photo -- http://photos.prnewswire.com/prnh/20150210/174724

Juice Served Here will serve their core menu of 23 cold pressed juices, seasonal specials, smoothies and shots. In addition, the company has collaborated with Verve's product development team to offer truly unique coffee items such as Tres Leches Lattes, Chocolate Fix Mochas and completely allergen-free Kanji Milk. 

"Los Angeles has always been at the forefront of our minds when we thought about expansion beyond Santa Cruz because of its diverse and neighborhood-centric culture," said Colby Barr, co-founder, Verve Coffee Roasters.  "Downtown LA is the perfect location for us to open the first cafe as the geographical and historic heart of the city. It's an exciting time for the company as we continue expanding to West Hollywood and Highland Park in 2015."

"Downtown is seeing a huge migration of taste-makers, with coffee companies and serial restaurateurs opening roasteries, delis and incredibly designed eateries, so we knew it was time to embark on this part of the city," said Alex Matthews, co-founder and CEO, Juice Served Here.  "Partnering with Verve Coffee Roasters on this space was no question, our brand's DNA shares characteristics that compliment one another seamlessly, and we share the same vision for product (it comes first), service and design aesthetic."

The open, loft-like space features high ceilings, natural lighting and original white marble walls dating back to the early 1900s.  The space was designed by Studio MAI, the multi-disciplinary design and specialty-manufacturing studio behind renowned LA hospitality designs such as Pedalers Fork, Hinoki and The Bird and Gjelina Restaurant.  The building is known as the original home for LA's influential City Club, a prohibition-era speakeasy, and still features an iconic "Dancing Girls" sign.

The cafe will be open 7 days per week from 7 a.m. to 7 p.m.

Verve Coffee Roasters

Verve is differentiated from competitors by the high quality of their coffee as well as their unrivaled focus on customer experience, which will continue to be driving factors across the new locations.  The company sources and roasts the most unique coffees from around the world, and actively participates in the entire supply chain from Farmlevel to Streetlevel.  Their focus is to bring the best quality, service, and atmosphere in every customer interaction, while incentivizing those at Farmlevel to consistently produce the highest quality coffee beans in the world.  The company operates exclusively in the specialty coffee market, selecting from only the top 1% of all coffees around the world.

For more information about Verve, please visit www.vervecoffeeroasters.com.

Juice Served Here

Juice Served Here is more than just a juice company. It's a daily ritual. Based in Los Angeles, their offering ranges from cold pressed juice, to cleanse programs, to raw snacks. Whether you want to spend time in store, or have your juice delivered straight to your door, they have you covered.  www.juiceservedhere.com

Media Contact:
Melissa Barto
JCUTLER media group
[email protected]

SOURCE Verve Coffee Roasters

Related Links

http://www.juiceservedhere.com

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