Vertical Nerve Recognized as Microsoft Advertising Preferred Agency

DALLAS, July 13, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- Vertical Nerve, a Dallas-based online performance marketing company, was awarded the status of Preferred Agency from Microsoft Advertising after demonstrating expertise with the Microsoft adCenter Search Marketing platform.

"Preferred Agencies are recognized by Microsoft Advertising as adCenter experts and are accredited through the Microsoft Advertising Accredited Professional program. Preferred Agencies demonstrate an in-depth understanding of adCenter by passing exams and meeting qualification guidelines," says Microsoft's website.

Since merging with Yahoo! last year, the adCenter platform allows advertisers to reach up to 31% of the U.S. search market. Vertical Nerve has helped its clients effectively market to this important and growing audience by utilizing best-in-class tools and years of SEM experience. Microsoft currently lists Vertical Nerve as one of two Preferred Agencies in North America.

"Many people believe search marketing begins and ends with Google, but our clients have seen great results from Microsoft adCenter targeting Yahoo! and Bing searchers," said Tyson Kirksey, Director of Analytics & Search Engine Marketing for Vertical Nerve. "Our search team is just full of rock stars, and I'm very proud that they've achieved this recognition from Microsoft. Our constant focus is strong, measurable ROI for our clients and the adCenter platform has proven to be a great vehicle for this," said Kirksey.

In addition to the Microsoft certification, Vertical Nerve is also a Google AdWords Certified Partner and the only Google Analytics Certified Partner in North Texas.

"Many firms claim to do search marketing, but I believe our team is one of the few to truly grasp the concept of data-driven search marketing and put it into practice for our clients," said Ernie Cote, General Manager of Vertical Nerve. "I'm proud that Microsoft recognized that expertise."

About Vertical Nerve

Vertical Nerve is a data-driven marketing firm with core areas of expertise in online marketing & measurement, mobile marketing and web development & design. We are a Google Analytics Certified Partner, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency. Since 1999, our team has provided digital products and services to thousands of companies such as Nielsen, Time Warner Cable, MetroPCS and KB Home. Learn more at www.verticalnerve.com.

Contact: Ernie Cote, [email protected], 1-800-330-9450

SOURCE Vertical Nerve