Vero Linens Engages in the Post-Internet Evolution

VENICE, Fla., July 19, 2011 /PRNewswire/ -- Vero Linens, a provider of the finest Italian luxury bed linens, is now engaging in the post-Internet evolution by offering consumers the capability of purchasing its merchandise at wholesale prices through its Web site, www.verolinens.com.

(Logo: http://photos.prnewswire.com/prnh/20110719/FL37725LOGO)

"In today's economy, there are two significant distinctions between companies that manufacture consumer-related products – these distinctions are pre-Internet and post-Internet," said Steve Cardano, president of Vero Linens. "Pre-Internet are those companies that continue to distribute their products through the traditional distribution network – independent retailers. Post-Internet are those who are bypassing this network and using the Internet to sell their products to the consumer at wholesale pricing."

According to Cardano, as post-Internet consumer companies continue to emerge, they will begin to realize they are no longer constrained to the traditional distribution network – and no retailer means NO RETAIL MARK-UP, which typically ranges from 200 to 300 percent. The reality of consumer product manufacturing companies selling at wholesale prices direct to consumers could represent a price reduction by as much as 50 to 70 percent.

"Through the Internet, we can now sell our Italian made, Egyptian cotton luxury bed linens direct to our customers without the typical 250 to 300 percent retail mark-up," said Cardano. "Our customers receive the finest in quality they expect, but at a significantly more affordable price."

About Vero Linens

Vero Linens, which originated in the hospitality industry by supplying fine hotels with luxury Italian bedding, uses only the finest grades of 100 percent Egyptian cotton. Vero's textiles are woven and finished in Northern Italy, with exquisite finishing that includes elegant details such as mitered corners and hand-guided hem-stitching. Vero is the standard of "Italian Linens" (translated Vero means true or genuine). Produced by third generation old-world artisans in Italy, Vero brings luxury European linens to the bed for less – a whole lot less. Vero Linens offers free shipping and a 100 percent money-back guarantee. With unsurpassed quality and no retail mark-up, Vero offers the best buy in luxury linens in North America. For more information contact [email protected] or call 786-512-3268.

Contact:
Steve Cardano
[email protected]
786-512-3268
www.verolinens.com

SOURCE Vero Linens

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