Verizon Joins in Fight Against Breast Cancer in New York Metro Area by Partnering With the Greater NYC Affiliate of Susan G. Komen for the Cure®
Raising Awareness and Education Through Marketing Campaigns, Events
NEW YORK, July 13, 2011 /PRNewswire/ -- Verizon is teaming up with the Greater NYC Affiliate of Susan G. Komen for the Cure (Komen Greater NYC) to raise breast cancer awareness across the New York metropolitan area and help publicize the Susan G. Komen Race for the Cure.
From now through Oct. 31, Verizon and its employees, marketing activities and operations across New York City, Long Island, and Westchester and Rockland counties are heightening awareness about breast cancer, the importance of early detection, breast self-awareness, and how people can help in the fight against this deadly disease. October is Breast Cancer Awareness Month.
Verizon also has signed on as a local race sponsor at the Susan G. Komen Greater NYC Race for the Cure, to be held Sept. 18, in Central Park.
During the summer, New Yorkers will see Komen Greater NYC branding and information at Verizon's FiOS storefront locations around the metro area and at Verizon events including the Jones Beach Theater, the EPIX Summer Rooftop Movie Nights across New York City, and other street fairs and festivals.
"Breast cancer knows no boundaries, which is why it's important for all of us to team up and fight it on all fronts," said Susan Retta, Verizon vice president of Marketing. "Komen Greater NYC and the Race for the Cure are part of the fabric of New York. Verizon wants to help get the word out and be an advocate for breast health education, screening, treatment and their other helpful services."
Verizon will also host the Project Renewal Scan Van mobile screening unit at four Verizon locations:
July 26 at 501 North Ocean Ave., Patchogue;
Aug. 6 at 199 Fulton Ave., Hempstead;
Aug. 16 at 1625 Forest Ave., Staten Island;
Sept. 1 at 2721 Bronxwood Ave., the Bronx.
Project Renewal is one of the 39 Komen Greater NYC grantees during 2011-12. The group provides uninsured women with free exams. Registration is required. For more information or to schedule an appointment, call 800-564-6868.
"We are very pleased to be working with Verizon on the Komen Greater NYC Race for the Cure," said Dara Richardson-Heron, MD, chief executive officer of Komen Greater NYC. "Verizon is an incredible new partner for us, providing exposure in communities throughout our service area as well as providing support for life-saving breast health services. We are grateful to Verizon for their collaboration with Komen Greater NYC."
About Susan G. Komen for the Cure and the Greater New York City Affiliate
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. The Greater New York City Affiliate of Susan G. Komen for the Cure® was founded in 1990 and has raised nearly $60 million to date. Komen Greater NYC distributes 75 percent of its net income to fund local community-based breast health education, screening and treatment programs and clinical trials enrollment. The remaining 25 percent funds national research to find the cures. Our grants program supports life-saving services for underserved residents of New York City, Long Island, Westchester and Rockland Counties. For more information, visit the Komen Greater NYC website, www.komennyc.org, or call 212-293-CURE.
Verizon Communications Inc. (NYSE, NASDAQ: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with more than 104 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 196,000 and last year generated consolidated revenues of $106.6 billion. For more information, visit www.verizon.com.
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SOURCE Verizon
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