'Venus Whitening for Hope' Campaign by Heraeus Raises Over $40,000

SOUTH BEND, Ind., March 31, 2011 /PRNewswire/ -- Venus White® 'goes pink'. The professional 3-level teeth whitening system from Heraeus, the leader in advancing dental esthetics and overall dental wellbeing, announced today that it raised more than $40,000 in 2010 to help support breast cancer research nationwide.

(Photo: http://photos.prnewswire.com/prnh/20110331/AQ74419)

Since 2009, Heraeus has been committed to supporting breast cancer research through its "Venus Whitening for Hope" campaign. The Pink Ribbon logo is proudly displayed on all Venus White patient education materials so patients and dental professionals alike can see that they are contributing to the fight against breast cancer, the second most common cause of cancer deaths in women according to the American Cancer Society.

"Heraeus is proud to support the fight against breast cancer through its special 'Venus Whitening for Hope' program," says Christopher Holden, President of Heraeus Kulzer. "We all have had breast cancer hit close to home and want to do whatever we can to make a difference by supporting research for this all-too-common disease," he added.    

Venus White includes three levels of patient-friendly teeth whitening systems:

Venus White® Max in-office whitening system for brilliant results in an hour or less

Venus White® Pro high-performance whitening system for use with custom trays

Venus White® Ultra entry-level whitening system that includes the convenience of disposable whitening trays pre-filled with mint-flavored gel

For more information on Venus White, call (877) 258-5937 or visit www.MyVenusSmile.com.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include dental products and biomaterials, precious metals, sensors, quartz glass, and specialty lighting sources. With product revenues approaching euro 2.6 billion and precious metal trading revenues of euro 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental: Transforming Lives

The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources  to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Teeth Whitening Systems, Flexitime® Impressions Solutions, Gluma® Desensitizers,  iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is also one of the leading dental alloy refiners in North America with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

SOURCE Heraeus