Venture Beyond Burritos for Cinco de Mayo

MIAMI, May 3, 2012 /PRNewswire/ -- There's more to Cinco de Mayo than a pitcher of margaritas and a burrito. What started locally in Mexico has gone global and Americans have turned it into another reason to celebrate (think St. Patrick's Day, Chinese New Year, and Oktoberfest). Who can resist an excuse for fun?

Food and drink are only part of the celebration. Spanish for "fifth of May," Cinco de Mayo commemorates the Mexican army's unlikely win over the French at the Battle of Puebla in May 1862. (It is not Mexico's Independence Day, which is September 16 and a national holiday.)

On May 5th, many Mexicans celebrate their Mexican ancestry and people of all backgrounds take time to appreciate Latin culture. Hispanic Americans now number 50.5 million people representing more than half of the nation's growth since 2000.

Make Cinco de Mayo a time to venture beyond burritos and tacos. Experience recipes and tutorials from the IMUSA Chefs. They showcase recipes from Cuba to Mexico and create delicious recipes from their Latin country of origin, often adding a familiar twist, such as Smokey Tomato Paella, Crunchy Herbed Guacamole, and Chorizo Lentil Stew.

The IMUSA Chefs include Food TV personality and cookbook author George Duran and cookbook authors Elsie Ramos and Ana Quincoces. Via webinars, at store demonstrations, and on TV, IMUSA Chefs demonstrate recipes and share product knowledge.

Latin-inspired cooking is better and easier with the right tools:

• Americans have adopted Guacamole as our own. Add authenticity to making and serving guacamole with IMUSA's lava stone Molcajete (mortar and pestle) MSRP $49.99. Available at Amazon.com and other retailers.

• Citrus Squeezers are another Latin-inspired, must-have gadget to add to your kitchen. Lime or Lemon squeezers give you all the juice without the seeds! MSRP $5.99 - $24.99. Available at Target.com and other retailers.

• IMUSA Salsa Dish, 10 Ounce: You will find this style of salsa dish in many dining establishments from the torta (sandwich) stand to the fancy dining venue because it's authentic. MSRP: $7.99. Available at Amazon.com

• IMUSA Tortilla Warmer: Tired of tepid tortillas? It's easy to get warm and authentic results by using a tortilla warmer. If you have a Cinco de Mayo party planned, or you're using more than one type of tortilla, you'll need several warmers. MSRP: $9.99. Available at Amazon.com

For a comprehensive website of Latin-inspired cooking and housewares, please visit http://www.imusausa.com.

About IMUSA:

IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States that offers hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. IMUSA quality has been tested and handed down by homemakers who have been cooking for their families for more than 70 years. Please visit http://www.imusausa.com.

MEDIA: Please visit: http://www.imusaeditorialsite.com.

CONTACT: Lauren Peck, CELL: 773/551-1796, OFC: 312/589-1090, [email protected]

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SOURCE IMUSA