Vendavo European Profit Summit Closes with Record Customer Engagement

B2B Pricing Leader Announces International Sales Leader as Vice President of European Sales

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Apr 23, 2015, 10:32 ET

MOUNTAIN VIEW, Calif., April 23, 2015 /PRNewswire/ -- Vendavo, the leading provider of margin and profit optimization solutions closed its inaugural European Profit Summit with a record level of customer attendance. The event is specifically designed for Global 2000 leaders to demonstrate how large organizations can drive more profit, regardless of challenging market conditions or business complexity.

Thought leaders and pricing experts from Vendavo customers and partners including Accenture, IBM, PwC , Simon-Kucher & Partners, and Vendavo, led sessions over three days in Dusseldorf, Germany. Sessions covered a variety of topics ranging from pricing's role in delivering commercial excellence to sales effectiveness.

The conference acted as a forum to emphasize Vendavo's expanded focus on the European market. At the Summit, the company announced the appointment of enterprise software veteran Malcolm Tinkler as vice president of sales in Europe.

"This year's European Profit Summit was immensely successful at increasing awareness of profit and pricing solutions," said Michael Hoffman, Vendavo chief commercial officer. "The Summit provided an excellent opportunity to show more European companies the effectiveness of using Big Data and analytics to optimize business performance and improve the bottom line. We are thrilled to bring Malcolm aboard to build deeper relationships with our European customers."

Before joining Vendavo, Tinkler held key executive positions throughout Europe, Russia, Middle East, Africa and Asia. He has accelerated growth and success for various companies, including the ERP developer SSA Global Technologies, which he helped lead to a US$850-million turnover. Prior to that, Tinkler drove international business at SumTotal Systems from $32 million to $56 million in revenue within three years.

"Vendavo's solutions have proven that in-depth analysis of company and industry data can be used advantageously to increase margins and drive shareholder value," Tinkler said. "From my interactions with our European customers during the Summit, it became clear that profit optimization solutions are rapidly gaining mind share in the European market. As a result, Vendavo's potential for growth here is immense. I am excited to join the company at this time and take our European influence to the next level."

For more information regarding the Vendavo European Profit Summit and Global Profit Summit, including regular updates and speaker videos, visit http://profitsummit.vendavo.com.

About Vendavo

Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our margin and profit optimization solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. Located across the globe, Vendavo is the solution of choice for Global 2000 companies in industries such as chemicals, industrial manufacturing, high-tech, and distribution. Learn more at http://www.vendavo.com.

SOURCE Vendavo