Velcro Industries Extends "Strong Is…" Campaign

MANCHESTER, N.H., Nov. 4, 2014 /PRNewswire/ -- Velcro Industries, today announced the initial success of its "Strong Is…" brand campaign and a second contest on its Facebook page. The digital, multichannel campaign includes advertisements and social content that encourages consumers to consider their own strength, whether it's maintaining a morning run routine, despite sub-freezing temperatures, or not polishing off the entire box of delicious donuts.

A key element of the brand campaign is a contest that the company launched on its Facebook page. Due to tremendous engagement around the initial "Strong Is…" contest, the company is kicking off a second contest, just in time for the holiday season. Fans are invited to submit a photo of the person in their life who epitomizes strong and use the hashtag, "WhatStrongLooksLike." Winners will receive a prize pack of Velcro Brand's Industrial Strength products and a $250 gift Card to Walmart. Fans can visit Velcro Brand's Facebook page and enter to win; all entry photos and stories will be featured in an online gallery.

"One of Velcro Brand's foundational qualities is an enduring strength that we display through our commitment to our employees, the environment and the functional products we create to make life easier, every day," said Jurjen Jacobs, VP of Global Marketing, Velcro Industries. "We wanted to engage directly with our consumers because we know that strength – whatever form it takes – is an important attribute for them. We've been overwhelmed by the positive feedback and moving responses we've received from consumers and our Facebook fans."

Contest regulations include that this is limited to legal residents of United States and Canada and participants must be 18 years of age or older to enter. The contest runs from Thurs. Nov. 6 through Thurs. Nov. 20. Additional details are available on the Velcro Brand Facebook Page: https://www.facebook.com/velcrobrand.

About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 400 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.  Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. "Like" VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand for more information.

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SOURCE Velcro Industries