Velcro Companies Wins 2015 Gold "PRO Award" For Its Holiday-Themed Pop-Up Store In New York City

VELCRO® Brand's Holiday HackShop in SoHo Takes the Win for Promotional Marketing Excellence in the Best Holiday-Themed Campaign Category

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Velcro Companies

Jun 26, 2015, 09:00 ET

BOSTON, June 26, 2015 /PRNewswire/ -- Velcro Companies, the original creator of hook-and-loop fastening solutions, won a Gold PRO Award for its "Holiday HackShop" in the Best Holiday-Themed Campaign category. The company's pop-up, destination store was honored at PROMONext, an annual event hosted by Chief Marketer, on June 16, 2015.

"We are so thrilled to receive this award for VELCRO® Brand's hugely successful Holiday HackShop," said Julie Barry, Director of Global Brand, Velcro Companies. "While the shop was open, we watched consumers change their perception of our brand by engaging with our products and identifying new craft ideas, organizational tips and holiday-themed products they had not seen before. Our ultimate goal was to educate consumers about the vast range of problems our solutions solve and we achieved that – we saw visitors' expressions transform as they crossed the shop threshold and moved around the space."

The VELCRO® Brand Holiday HackShop, which was open from Dec. 1 to Dec. 19, 2014 in the SoHo area of Manhattan, served as a holiday-themed destination for shoppers, DIY fans, and individuals interested in everyday "hacks" to make their lives easier, especially through the holiday season. Many visitors to the HackShop were unfamiliar with the versatility and convenience of VELCRO® Brand products, prior to their visit. After experiencing the HackShop, shoppers left with a wealth of new ideas for craft and organizational projects to create with VELCRO® Brand products, for the holidays and beyond.

Nearly 5,000 visitors enjoyed complimentary gift wrapping and craft workshops on holiday hacks and DIY projects, led by celebrity lifestyle and design expert and Velcro Companies Ambassador, Sabrina Soto. In addition, the VELCRO® Brand Holiday HackShop hosted a "Social Currency Day" on December 15, 2014, where customers could pay for certain products by retweeting, posting, and other forms of social sharing.

The PRO Awards, presented by Chief Marketer Network, celebrate and recognize outstanding promotional marketing campaigns by agencies and brands. This year, more than 500 entries were assessed by 58 judges in 28 different categories. Launched in 1989, this year marked the 25th Anniversary of the PRO Awards.

To learn more about the Holiday HackShop, watch the video here.

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Companies is proud of its heritage in innovation. They own over 400 active patents and numerous trademarks, including the VELCRO® trademark which is registered throughout the world. It offers global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. Visit Velcro.com to buy our products and find out more, and "Like" VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand for more information.

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SOURCE Velcro Companies